By Stacy Zemon
Your DJ website should have a well defined strategy. In order to do this, you must first ask yourself the following questions:
What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough, deep understanding of your brand’s culture, offerings, history, and aspirations, you don’t really have a brand to begin with.
What is my brand’s Unique Selling Proposition (USP)? Define what makes your brand unique, what makes up your driving force. Whatever it may be, defining your USP is essential to creating your marketing strategy.
Who is my ideal audience/client? Knowing the motivations, needs, and wants of your target market is paramount to making the right choices for your brand. Create a profile for your ideal client and use this to inform your strategy and meet their expectations with your website. Try sending out a survey to your social media followers; this is a great way to obtain any insights you feel you are missing.
Which marketing channels (social and traditional) does my target market use? Knowing the most frequently used marketing channels that your prospects use will help you decide on the best channels in which to engage and which types of content to create.
What language or search terms does my audience use when researching my product online? Knowing your target audiences vernacular will help you increase your SEO rankings by using these key terms when creating content.
Tell your brand story and differentiate yourself from your competitors. Don’t bury your USP in a glut of other content. Shout it loud, make it known why you do what you do and how you do it best. Not only will this let your potential customers know what you stand for, but if your USP is truly defined, it will increase your SEO performance.
Make sure your content connects with your ideal client. The better you know your audience, the better you can predict how they interact with the website. Use blogs, Twitter feeds, Pinterest boards—any of the social media tools at your disposal—to help attract visitors.
Create an enjoyable experience by offering a simple, stress-free user interface. The easier your site is to navigate, the longer your visitors will stay engaged. Include quick, easily digestible, and trustworthy information that quickly addresses any questions your potential or current clients may have.
And perhaps most importantly: having a scalable, easily navigable mobile version of your website is key to reaching your audience where they live.
Remember, strategy comes before action. No matter how great your design looks, all of your efforts will prove worthless without a solid strategy informing every aspect of your company’s brand.
Pictured Above: Photo from SCE Event Group website