By Stacy Zemon, Publisher & Chief Scribe First impressions count, so naturally when a potential client walks through the front door of your mobile entertainment company, you want your décor and furnishings to be impressive. While lush office accoutrements may not be in your budget, you can still offer the “Wow” factor at a reasonable…
By Andy Ebon, “Wedding Marketing Expert” Twitter followers, like Facebook friends, LinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game! I know, it seems counter-intuitive to hear that anyone who has just passed 7500 followers on Twitter, is trying to play it down. Actually, I’m not trying to play…
By Laura Cave – “The Knot Knows” Today’s brides and grooms are reaching out to their dream DJs (and all their vendors) virtually around the clock — and now, more than ever, their tablet computers and smart phones are playing a part in how they learn about you. A few small things can help you…
By Dave Austin – “The Music Professor” At a mention of the city of Detroit, it’s likely that “The Motor City” and “Motown” will instantly come to mind. However, by way of a close friend and Detroit native with whom I worked, I learned that this city has a varied and rich musical heritage. With…
By Alan Dodson, the “Wedding Wizard” Any mobile entertainer who is looking for a cost-effective and dramatic way to create an elegant mood for a wedding reception need look no further than LED uplighting. As the manufacturing of LED lighting fixtures continues to evolve, more and more options are now available to us for creating…
By Scott Brandon (Pictured Above: Stacy Zemon and Grand Master Gee of the Sugarhill Gang) One day, while shopping for DJ equipment at Dave Phillips Music & Sound in Allentown, Pa., I came across “The Mobile DJ Handbook” by Stacy Zemon. Once I read it, I had an even better understanding of how to run…
By Stu Chisholm, “The Complete Disc Jockey” If you’re anything like me, you spend at least some of your time visiting various online DJ forums. We do this to exchange ideas, learn new things and maybe pass along some sage bit of wisdom we’ve picked up along the way. At least, those are the goals…
By Stacy Zemon, Publisher & Chief Scribe To successfully gain responses from sales e-mails – like the kind you send to prospects after a bridal show to see if they’re interesting in speaking with you – have to demand readers’ attention and pique their interest. What Doesn’t Work and Why The typical DJ sales e-mail…
By Laura Cave – “The Knot Knows” An online business listing on sites like TheKnot.com can be a great way to get qualified leads, but the number of leads you attract can vary widely depending on how you position yourself. It’s important to measure your results regularly to determine your return on investment (ROI), and…
By Andy Ebon, “Wedding Marketing Expert” Way back when, in the mid-1970′s, when Scott Foell and I founded Music Man Mobile DJ Service, off-the-shelf casing or consoles were not widely available for mobile disc jockeys. In order to look good, we had to design and construct our own. Having a partner who was an engineering…
