By Alan Dodson, the “Wedding Wizard” Any mobile entertainer who is looking for a cost-effective and dramatic way to create an elegant mood for a wedding reception need look no further than LED uplighting. As the manufacturing of LED lighting fixtures continues to evolve, more and more options are now available to us for creating…
By Alan Dodson, the “Wedding Wizard” I constantly find myself coming up with new and better ways to create unique, amazing weddings. I have for a long time, considered myself to be far more than just a DJ or MC, or even a Wedding Entertainer because in addition to these roles I am a planner,…
By Alan Dodson, the “Wedding Wizard” In the mid to late 70’s there was a NBC show called Chico & The Man starring Jack Albertson and Freddie Prinze. Freddie played a young Hispanic man who when confronted with duties that he considered outside his responsibility would always state “It’s not my job man.” I believe…
By Alan Dodson, “Wedding Wizard” There is a lot to be said about working out, and being in good health and good physical condition. I remember one year as I was driving from the Las Vegas airport to the Riveria Hotel just prior to the Mobile Beat Show, I was surprised to see a *fellow…
By Alan Dodson, “Wedding Wizard” In the sales world, I hear sales people utilize “wants and needs” like they are the same thing. Nothing could be farther from the truth. It is true that all sales are based on wants and needs but they are different from each other. Before you can be a successful…
By Alan Dodson, “Wedding Wizard” I have been entertaining at and producing events since the early 1970’s. Maybe you’ve been a DJ for only a year or are a long-time vet like me. Regardless of how long you have been a DJ, I believe there are six essential things you need to be successful in…
By Alan Dodson, “Wedding Wizard” One of the challenges of being a small business, which most DJ companies are, is marketing and advertising. There always is more month left at the end of the advertising dollars. So one of the ways to get your name out there is to utilize free advertising in the form…
by Alan Dodson – “Wedding Wizard” Are you networking as much as you should? Are you going to the typical business events, and wedding vendor opportunities but are just not making connections that lead to referrals and prospective clients wanting more information about what you do? The problem is likely how you are responding to…
by Alan Dodson – “Wedding Wizard” No matter how great a DJ you are, before you can begin entertaining, you must first make the sale. Conventional thinking maintains that great sales people provide great customer service. This creates happy clients, which generates additional sales and a good referral base. However, there’s more to it than…
by Alan Dodson The beginning of a new year also marks the beginning of bridal show season. Many people ask me what is important to promote about their DJ business at these events. The most important thing to remember is that you need to make a favorable impression and be memorable, so that you stand…
