Category Archives: Wedding Wizard – Alan Dodson

How a DJ Should Prepare for Wedding Day Emergencies

PMDJ Logo
PMDJ Logo

By Alan Dodson – “Wedding Wizard” Many people grew up watching Mighty Mouse morning cartoons and remember his catch phrase: “Here I come to save the day!” In the wedding business, professionals need to be prepared to deal with emergencies that inevitably arise. If well-prepared, the vendor team can save the day. A good wedding…

Selling to Wedding Clients

No-Selling

By Alan Dodson, “Wedding Wizard” First, understand this: PEOPLE DON’T LIKE TO BE SOLD; THEY LIKE TO BUY. Most event professionals suck at sales, so take the word “selling” out of your vocabulary now. Ask questions. Let potential clients be part of the process instead of your just making presentation. Allow them feel your passion…

Providing Exemplary Customer Service

Exceed Customer Expectations

By Alan Dodson, “Wedding Wizard” Providing exemplary service comes down to taking ownership and responsibility for your relationship with your customer while exceeding customer expectations. Each and every contact is an opportunity for you to impress your customer and deliver service that exceeds their expectations. If you approach each contact with a “can do” mentality…

You Are the Unique Advantage

be yourself

By Alan Dodson, “Wedding Wizard” Someone once said, “To sell successfully, you need to be as aggressive as Donald Trump, as innovative as Albert Einstein, as independent as Katharine Hepburn, as analytical as Sherlock Holmes, as funny as Bill Cosby, as poised as Cary Grant, as driven as Will Smith, with a smile that rivals…

Dos and Don’ts of Social Media

dos and don

By Alan Dodson, “Wedding Wizard” To start out, let’s put some real numbers in context for reference: As of July 2015, total worldwide population is 7.3 billion The internet has 3.17 billion users There are 2.3 billion active social media users 92% of adult internet users have at least 1 social media account. 91% of retail brands use 2 or…

Eight Stages to Getting the Booking

i-love-sales

By Alan Dodson, “Wedding Wizard” No matter how good you are at the products and services that you provide for your wedding business, you will get NO opportunity to provide those services unless you close the sale with your prospective clients. As I travel around North America and present my www.TopGunWedding.com workshops to DJs and…

Are You a “Cheesy” DJ?

cheesy

By Alan Dodson, “Wedding Wizard” These past few weeks, I have been discussing “Cheese” with a number of mobile DJs from all across the world and what is considered cheesy in different parts of the USA and the UK. I can tell you without reservation that the main thing I have learned is that every…

Too Much Thump?

thump

By Alan Dodson, “Wedding Wizard” A while back I wrote an article called “Wedding Sound Systems,” which talked about the need for subwoofers for wedding DJs and some of the science that goes along with the selection process. While I firmly believe that low end frequencies are essential for great sound reproduction, I see far…

Why You Should Attend Wedding Rehearsals

best day

By Alan Dodson, “Wedding Wizard” Attending the wedding rehearsal could be the most important opportunity to impress your professionalism to your clients. As a wedding entertainer, you’ve probably provided sound for dozens of ceremonies. You have played the music, probably not more than four songs, and watched the bridal party march. Easy stuff, right? It…

Are you lying to yourself about your DJ Business?

stop-lying-to-yourself

By Alan Dodson, “Wedding Wizard” When considering your skill level and business abilities, do you lie to yourself? The answer is most likely ‘yes.’ There are several ways that most people lie to themselves. If you see yourself in the following descriptions, what can you do to change that action? Self-Impeding: This occurs when we…