Category Archives: Party Professional – Gregg Hollmann

7 Best Tips for DJs to Avoid Double Bookings

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Double_Booking_Calendar_GH

  By Gregg Hollman – Party Professional Double booking, or the practice of a DJ booking two parties for the same time slot, is one of the most insidious situations that a DJ entertainer can ever face. About five years ago, our DJ company was in a high growth phase, and we suffered several accidental…

How to Manage Seasonality in the Mobile DJ Business

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Ice_Winter

By Gregg Hollman – Party Professional Most mobile DJ businesses exhibit seasonality. According to Investopedia, “seasonality is a characteristic of a time series in which the data experiences regular and predictable changes that recur every calendar year. Any predictable change or pattern in a time series that recurs or repeats over a one-year period can…

Create a Secret Facebook Group for Your DJ Company

Secret Facebook Group

By Gregg Hollmann, “Party Professional” As the owner of a multi-system DJ company, it’s important to stay in close communication with my staff of twenty performers. In the past I’ve found that sending group emails was not particularly effective. Because people’s email inboxes were clogged (I receive about 200 of them every day), few of…

Featured DJ: Jack Bermeo

Jack Bermeo

By Gregg Hollmann, “Party Professional” For this article, I caught up with Jack Bermeo, the recently crowned 2016 “DJ of the Year” at the DJ Times International DJ Expo held this past August in Atlantic City, New Jersey. For Jack, this was his third time winning DJ of the Year. Bermeo won his initial title…

An Open Letter to Aspiring Female DJs

DJ Randi Rae

By Gregg Hollmann, “Party Professional” Dear Aspiring Female DJs, You may have heard that the DJ industry is a male-dominated field, and that your chances for success are slim to none.  Well I’m here to advise you otherwise. Who am I?  I am a DJ company owner based in Central New Jersey and a former…

The Pros and Cons of Barter Networks

Barter background concept glowing

By Gregg Hollmann, “Party Professional” In this article, I discuss my experiences with bartering. Bartering refers to the trading of goods or services in lieu of a cash exchange. For example, I once entered into a barter agreement with my good friend who is a professional website designer. In exchange for him re-designing my business…

Paid Advertising for DJs on Yelp

Yelp

By Gregg Hollmann, “Party Professional” Yelp is an American multinational corporation founded in 2004 and headquartered in San Francisco. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about local businesses. Yelp’s business has expanded in recent years from its West Coast stronghold to the East Coast. With this…

Harmonic Mixing and the Camelot Easymix Wheel

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By Gregg Hollmann, “Party Professional” Mobile DJs looking for an edge in creating dance floor magic should consider adding harmonic mixing to their arsenal of tools. The good news is that you don’t need a doctorate degree in music theory to employ harmonic mixing. Rather, there are inexpensive and easy to use software solutions to…

Responding to Prospects is Critical for Your DJ Business

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By Gregg Hollmann, “Party Professional” Recently, I’ve booked a series of parties on the basis that I was the only DJ to pick up the telephone or respond to an email message on a timely basis. Some DJs have become like the stereotypical construction contractor who never picks up the phone and has a full…

Book Review: Celebrate Life by Marcello Pedalino

Celebrate Life

By Gregg Hollmann, “Party Professional” In this article, I review Marcello Pedalino’s just-published book “Celebrate Life – How to live it up, discover fulfillment, and experience the joy you deserve.” For those of you unfamiliar with Marcello (pronounced Mar-Chello), he is a marquee event host based in New Jersey. Marcello is well-regarded for his physical…