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Motivation

Book Review: Celebrate Life by Marcello Pedalino

By Gregg Hollmann, “Party Professional” In this article, I review Marcello Pedalino’s just-published book “Celebrate Life – How to live it up, discover fulfillment, and experience the joy you deserve.” For those of you unfamiliar […]

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Bright Ideas/Best Practices

Five Book Recommendations for Mobile DJs

By Gregg Hollmann, “Party Professional” I’m a believer in the adage that “readers are leaders.” As a boy, I loved reading mystery books and biographies about my favorite sports stars. During summer vacation, I would […]

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Marketing

Create an Online Newspaper with Paper.li

By Gregg Hollmann, “Party Professional” Ever dreamed of publishing your own daily online newspaper? Using a free application called Paper.li, now you can! The essence of the Paper.li program is that you as the publisher […]

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Advertising

Growing a DJ Business with Advertising

By Gregg Hollmann, “Party Professional” DJ entertainment is surely a referral-based business, so why advertise at all? As DJs, we offer an intangible service that is hard to describe by text, photos, or even video. […]

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Party Professional - Gregg Hollmann

Kids Parties – A DJ Primer

By Gregg Hollmann, “Party Professional” Do you currently offer DJ services for kids parties? If not, I highly recommend adding this fun and profitable party type to your portfolio. In this article, I will share […]

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Party Professional - Gregg Hollmann

How to Create a DJ Business Forecast

By Gregg Hollmann, “Party Professional” Based on my survey of DJs, most don’t create forecasts or budgets. Whether you own your own company or work for somebody else, I strongly recommend that you take the […]