by Jerry Bazata – “Money Answer Man” Nearly all DJs are comfortable sending an email introduction of our services that highlights our company’s offerings; however, when it comes to making unsolicited sales phone calls…well, now that’s a different story entirely. Enter the “Fear Factor.” Unlike calling a prospect who has requested information, making a cold…
by Jerry Bazata- “Money Answer Man” I have finally come to the realization that I must place my beloved CD collection on the shelf next to my vinyl records, and embrace digital technology as my new music library. As I have learned in speaking with other Mobile DJs who are in the same process, going…
by Jerry Bazata – “Money Answer Man” As mobile DJs, most of us use smart phones, iPads, etc., and we generally embrace new technology as it comes onto the market. But beware of cyber criminals who want to lure you into feeling comfortable and confident in divulging information that could ruin you financially. These online…
by Jerry Bazata – “Money Answer Man” I’m amazed at how often mobile DJs tell me that they spend less than a few hours planning for business growth and success every year. Success doesn’t just “happen.” It takes careful planning, and decision making based on a variety of factors. Although we’re already in the first…
by Jerry Bazata April 15, 2011. This is, for many DJs, the dreaded day when “The Tax Man Cometh.” To be adequately prepared for him, here are some important items to consider: Have you accurately recorded all your travel mileage for meetings with potential clients and new business development? The current deduction rate is $0.55…
by Jerry Bazata Perhaps one day you hope to sell your entertainment business and retire. Naturally you would hope that after all your years of hard work, a full booking calendar and a positive reputation in the market, that the sale can produce a golden road to retirement. The most important question that will determine…
by Jerry Bazata Part 2 of a 2 Part Article As stated previously in Part 1, you have less than 3 seconds to capture the attention of a reader before he or she decides to read, delete or save your sales pitch. Once you have captured the readers attention, the next challenge is to communicate…
Part 1 of a 2 Part Article by Jerry Bazata A personal note of thanks to everyone who attended my seminar at the DJ Expo, and those who have followed-up with questions from the presentation and subsequent blog post “Ignore Chicken Little on Wall Street.” You asked for more advice, strategy and common sense…therefore I…
by Jerry Bazata Attending the 2011 DJ Expo and having the opportunity to present my Business 3.0 seminar to an enthusiastic group of entrepreneurs, it was clear to me many mobile DJs were ignoring the prognosticates of the economy. As I spent time one on one with fellow professionals and leaders in our industry it…
During August 8-11, 2011, a couple of thousand DJs will gather together in Atlantic City to attend the annual International DJ Expo at the Trump Taj Mahal. While many of us will focus our attention on the seminars and panel discussions, we cannot help but also be drawn to checking out “what’s new” on the…
