Category Archives: The Social Media DJ – Tony Schwartz

Is Facebook Live Hurting or Helping You?


By Tony Schwartz, “The Social Media DJ” Right now, Facebook Live is the hottest thing in social media. For the uninitiated, Facebook Live is a live streaming feature within the Facebook platform in which a user can broadcast the current world around them to those that follow them. Every day, I get multiple notifications that…

I’m Over Snapchat


By Tony Schwartz, “The Social Media DJ” So, earlier this year, I was one of the many who jumped on the “Snapchat is going to be HUGE!” bandwagon. And now, as the Summer of 2016 comes to a close, I’m already over Snapchat. You read that correctly: one of the biggest pushers of Snapchat is…

Instagram, Twitter & Video

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By Tony Schwartz, “The Social Media DJ” Instagram If you updated your Instagram app anytime in the past week, I’m sure you noticed a significant addition to the top of the app: Stories. And yes, it’s pretty much a direct copy of Snapchat’s main feature: images and/or video that is exclusively available for 24 hours….

Your Social Media Questions, Answered: #1

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By Tony Schwartz, “The Social Media DJ” Here’s the first edition of Your Social Media Questions, Answered. Our first question comes from Jacob, who sent me this email: Hey Tony: So Facebook took away the popular “Like/Invite” hack. Any tips on how to increase my following and exposure? Jacob Houston, TX Great question! First, for…

Event Day Social Media Posting

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By Tony Schwartz, “The Social Media DJ” If your event days are anything like mine, they are best described as organized chaos. I’m not only a wedding DJ, but also the founder of an A/V rental company and a photo booth company. Needless to say, my weekends are full throttle, and sometimes it can be…

Social Media Spring Cleaning


By Tony Schwartz, “The Social Media DJ” I’ve spent much of the last six weeks relatively quiet. No posts on my blog. Minimal content was added on my social media profiles. And no, it wasn’t because I was off vacationing. I’ve been focusing my efforts on “spring cleaning” each of my three event-industry business. It’s…

Four Changes In Social Media Marketing You Need To Know


By Tony Schwartz, “The Social Media DJ” Social media is constantly changing, and as the most popular marketing medium out there, you need to stay on top of these changes. Yes, it can be overwhelming, but who said running a mobile DJ business was easy. And fortunately, you have me Here’s four things you need…

Your Social Media Presence

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By Tony Schwartz, “The Social Media DJ” From the looks of my social media timelines, it seems that several mobile DJs made “a more active social media presence” one of their 2016 resolutions. This is great! It’s awesome to see so many DJs finally realizing the potential impact a successful social media campaign can have…

Reviving a Dead Lead with an Email


By Tony Schwartz, “The Social Media DJ” As a mobile DJ, one of the most frustrating elements of the sales process is the “dead lead.” You know what I mean: an inquiring couple shoots you an email, you stop whatever you are doing to respond as quickly as possible, and then… nothing. Subsequent emails also elicit…

Tips for YouTube Giglogs

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By Tony Schwartz, “The Social Media DJ” Now, first thing’s first: a giglog is a GREAT piece of content to publish, which as I have wrote about before, you need to be doing. In fact, if you aren’t doing video recaps of your events yet, you are missing out on an ENORMOUS opportunity to showcase…