Senior Editor

Industry Interview: Ben Stowe, CTS

It’s no secret that Pro Mobile DJ’s “Sound & Lighting Guru,” Ben Stowe, proudly call himself a “geek,” and that he serves the AV industry as the President of NLFX Professional, an industry leading supplier of sound, lighting and video…

Inspiration from Dr. Seuss

By Stacy Zemon, Publisher & Chief Scribe Okay, I admit it. I’m a sucker for inspirational quotes to get me through some days. Whenever I need some quick relief from my “flying monkey mental chatter,” I can usually always find…

How To Gain Referrals

By Stacy Zemon, Publisher & Chief Scribe The cheapest form of marketing is word-of-mouth referrals. A favorable referral is like having someone pre-sell your DJ services, so when someone throws some love your way in this manner, it’s a real…

DJ Website Tips

By Stacy Zemon, Publisher & Chief Scribe Many DJ business owners struggle with the seemingly overwhelming task of managing their website. There always seems to be so much to do, yet no time to do it all (something we know…

Hiring a Sales Person for Your Multi-Op

By Stacy Zemon, Publisher & Chief Scribe Multi-op managers who also entertain every weekend and try to strike a balance between their professional and personal lives, may not have the additional time needed to devote to the sales end of…

The Perils of Friend-ployees

By Stacy Zemon, Publisher & Chief Scribe When starting a mobile entertainment business, it can feel like you are living in the office. Having a team you trust is important, but with long hours and close working conditions, its easy…

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