Industry Interviews

Industry Interview: Ben Stowe, CTS

It’s no secret that Pro Mobile DJ’s “Sound & Lighting Guru,” Ben Stowe, proudly call himself a “geek,” and that he serves the AV industry as the President of NLFX Professional, an industry leading supplier […]

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Former Editorial Staff

Inspiration from Dr. Seuss

By Stacy Zemon, Publisher & Chief Scribe Okay, I admit it. I’m a sucker for inspirational quotes to get me through some days. Whenever I need some quick relief from my “flying monkey mental chatter,” […]

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Former Editorial Staff

How To Gain Referrals

By Stacy Zemon, Publisher & Chief Scribe The cheapest form of marketing is word-of-mouth referrals. A favorable referral is like having someone pre-sell your DJ services, so when someone throws some love your way in […]

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Former Editorial Staff

DJ Website Tips

By Stacy Zemon, Publisher & Chief Scribe Many DJ business owners struggle with the seemingly overwhelming task of managing their website. There always seems to be so much to do, yet no time to do […]

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Former Editorial Staff

Hiring a Sales Person for Your Multi-Op

By Stacy Zemon, Publisher & Chief Scribe Multi-op managers who also entertain every weekend and try to strike a balance between their professional and personal lives, may not have the additional time needed to devote […]

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Former Editorial Staff

The Perils of Friend-ployees

By Stacy Zemon, Publisher & Chief Scribe When starting a mobile entertainment business, it can feel like you are living in the office. Having a team you trust is important, but with long hours and […]