Bright Ideas/Best Practices

10 Tips for Running a Successful DJ Business

By Stacy Zemon As the former owner of a full-service, tri-state multi-up with twenty-three DJs, I’ve learned a thing or two about what it takes to be successful in business. Here are 10 things you […]

Branding

Create a Solid Strategy for Your Website

By Stacy Zemon Your DJ website should have a well defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and […]

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Former Editorial Staff

3 Critical Marketing Metrics to Follow

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too […]

Branding

6 Books to Help Strengthen Your Brand

By Stacy Zemon: Every DJ company needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with clients, and essentially help promote, market, […]