by Jerry Bazata As technology continues to evolve in our industry, it seems like we need to constantly buy new equipment, purchase more inventory, and find capital infusion. Small Business Administration (SBA) loans are a good source but I have received numerous phone calls asking for clarification on the confusion surrounding them. Understanding how an…
by Jerry Bazata Here’s a recent interview I conducted with a social media strategies expert, Doreen Nicastro, CEO of Nicastro Consultants. Doreen has twenty years of experience in information technology project management. She facilitates a process that helps small business owners with management and control of their social media presence, branding, policies and creating a…
by Jerry Bazata Many mobile DJs with a significant amount of open dates will automatically reduce the price of their services to book events, and secure deposits or retainer fees. The upside of this practice is that it is a fail safe method to ensure you are continuously working. The downside is that you have…
By Jerry Bazata Understanding the risk of sharing your music with others could prevent you from making a terrible mistake that costs you your business. The fact is that there are laws that protect artists, record labels and music subscription services. They and the RIAA are intent on enforcing them because millions of dollars each…
by Jerry Bazata Having put away the last of the holiday decorations, disposed of Aunt Bertha’s fruitcake, and cleaned up the confetti from my garage floor after that “little accident,” now it’s back to business! Although I’m not a professional prognosticator, I am a Senior Vice President of a global financial institution, a consultant to…
by Jerry Bazata All too often we become so focused on our sales pitch that we lack the ability to notice changes in our clients level of interaction with us. If you fail to notice that someone has a “deer caught in a headlight” expression and is non-responsive to what you are saying, then you…
by Jerry Bazata In my last post, I wrote about the “2010 Small Business Jobs Act” that provides a wide assortment of tax breaks and incentives for small businesses. Congratulations to all of the savvy DJs who have decided to move quickly on this opportunity! Since you’ve only got until the end of December to…
by Jerry Bazata GREAT news for DJs! President Obama signed into law a “2010 Small Business Jobs Act” that provides a wide assortment of tax breaks and incentives for small businesses. Although the bounty on the buffet table is plentiful, there are four main dishes you need to focus on BEFORE year’s end: Enhanced Small…
by Jerry Bazata Many engagements take place in November and December during the holiday season, so the beginning of the year is the busiest time because newly engaged brides are starting their wedding planning. This is important to know because every savvy DJ business owner wants to get the most out of their advertising dollars….
by Jerry Bazata Many DJs find it comforting to blame a slim Summer booking calendar on people being away on vacation or on taking Fridays off for a long weekend. If you prefer being profitable over being comforted, here’s how you can make your sales sizzle and beat the heat during July and August or…
