Category Archives: Branding

“The Mobile DJ Handbook” Author Stacy Zemon

DJ Brian S. Redd interviews Stacy Zemon outside the Mobile Beat Show about her professional background and books. For autographed copies visit promobiledj.com. “The Mobile DJ Handbook,” “The DJ Sales & Marketing Handbook,” “The Mobile DJ MBA” and “The Mobile DJ Entrepreneur” are also available on amazon.com.

Create a Solid Strategy for Your Website

SCE Event Group

By Stacy Zemon, Editor & Chief Scribe Your DJ website should have a well defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough, deep understanding of your brand’s culture, offerings,…

6 Books to Help Strengthen Your Brand

The Mobile DJ MBA Front Cover

By Stacy Zemon, Editor & Chief Scribe Every DJ company needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with clients, and essentially help promote, market, and sell, sell, sell. So before you launch your next service, product, or blog take a…

4 Ways to Get Noticed Starting Right Now

Get-Noticed

By Doug Sandler, “Nice Guys Finish First” The noise is everywhere, making it more challenging than ever for your message to be heard. With so much noise , how is it possible to get noticed, stay top of mind, or even get your brand off the starting line? The goal isn’t to get noisier, that…

Effective DJ Business Card Design Ideas

DJ Brian S. Redd shares his card and his thoughts.

#AskJasonJani | Ep 13 | “One Stop Shop “

Jason Jani from the SCE Event Group is now ready to answer your questions! Just use the #ASKJasonJani on twitter and he might even video respond to you.

6 Ways to Establish Yourself as an Industry Influencer

2015 DJ Expo Judges 2

By Stacy Zemon, Publisher & Chief Scribe You’re an excellent DJ/MC. You’ve been in our industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your prospects and peers. Being an influencer…

Business Cards – Your First Impression

DJ Business Cards

By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met.  However, one DJ’s card (which I still have) stands alone in my memory.  It is a black background with a gruesome grinning skull dripping blood and the…

Are You Unique or a Copycat?

Copycat

By Stu Chisholm, “The Complete Disc Jockey” This is one of those topics you’ve seen me write about before: your performance. More specifically, what makes up your show and how it differs from any other. As I rebuild my own business from top to bottom, one thing that will be getting a lot of attention…

Making a Power(ful) Point

Powerpoint Presentation

By Ben Stowe, CTS, “Sound & Lighting Guru” Usually my articles are on something techy, and usually related to some specific piece of gear or best practice. I suppose this one doesn’t stray far from that, so let’s call it a close cousin. Presentations come in lots of forms and serve lots of purposes. They…