Bright Ideas/Best Practices

Free At Last: The Birth of the Stand-Alone DJ System

From the very first time I dragged my old turntables, mixer and record crates out to a gig back in the ‘70s, it has long been my dream, and the dream of many working DJs, to have a rig that…

DIG IT! Time To Break Out The Shovel.

People who have known me a long time may find this month’s topic ironic, as I am still quite well known for the audacious, gigantic DJ system I used to tour around with during the ‘80s and ‘90s, yet what’s…

Ghost Busting Leads

One of the biggest issues facing DJs beyond the price paradox has been the problem of leads that just seemingly happen to ghost you.   As a matter of fact, one of the biggest reasons why brides have been ghosting…

Your business versus Economic Volatility, prepare yourself for a potential recession.

Our economy has been in a growth mode for the past 11 years with the bull markets far outperforming the bear markets.  For many of us it easy to forget the cyclical nature of the economy and the great recession…

Why You Should Never Bullsh** Your Client or Judge a Book by its Cover

I have been blessed so far in life to have a long list of interesting experiences. This lesson is rooted in sales actually. When I was a younger man and at the young age 18 one of my jobs was…

Best Practices: Securing a client with a Contract for your Services.

Over the past few months, I have read numerous post on Facebook from Mobile DJs regarding the best way to handle contracts with clients.   The topics have ranged from types of contracts, length of time you hold the date available,…