Sales

Ghost Busting Leads

One of the biggest issues facing DJs beyond the price paradox has been the problem of leads that just seemingly happen to ghost you.   As a matter of fact, one of the biggest reasons why brides have been ghosting…

Why You Should Never Bullsh** Your Client or Judge a Book by its Cover

I have been blessed so far in life to have a long list of interesting experiences. This lesson is rooted in sales actually. When I was a younger man and at the young age 18 one of my jobs was…

Best Practices: Securing a client with a Contract for your Services.

Over the past few months, I have read numerous post on Facebook from Mobile DJs regarding the best way to handle contracts with clients.   The topics have ranged from types of contracts, length of time you hold the date available,…

Sell It Before You Buy It

A true entrepreneur and business owner are always seeking new opportunities to increase revenues and improve the cash flow of the business.  The primary objective is to organically grow your customer base by doing more events and increase the cost…

Sell The Whole Enchilada!

By Neil Smith – The Dandy DJ If you’re a one person operation and selling different levels of service for different prices, stop it!  Stop it now!  You should be selling THE WHOLE ENCHILADA! I see it all the time.  DJs…

Where is the Bump?

by Rick Brewer For the past 25+ years that I have been actively involved in the wedding industry, there have been many numbers that have pretty much stayed consistent. These include the number of total weddings each year as well…