by Jerry Bazata
Many engagements take place in November and December during the holiday season, so the beginning of the year is the busiest time because newly engaged brides are starting their wedding planning.
This is important to know because every savvy DJ business owner wants to get the most out of their advertising dollars.
One prime example [...]
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Category Archives: Advertising
When Brides Are Looking for a DJ
Your Website & Online Advertising
by Stacy Zemon
In today’s competitive environment, a professional mobile DJ service absolutely needs an attractive and functional website. Assuming you already have one, you want to attract as many prospects to your site as possible and have them inquire about your services, so that you can then book the events.
If, for example, you are a [...]
Advertising Essentials
In a recent conversation with my cat Donny (pictured here), we were discussing the pros and cons of various advertising mediums. He rolled over to illustrate the point that while there are a plethora of options in the marketplace, some choices are just better than others. Thanks, Donny.
Advertising reinforces the buying process, which [...]
Word-of-Mouth Advertising
When was the last time you told a friend about a good movie? You may not have realized it at the time, but you were providing the best possible advertising for the movie studio; “Word-Of-Mouth” advertising. No other type of advertising is more powerful than word of mouth. Your friend may have dismissed [...]
Pay-Per-Lead Programs: Fiction or Reality?
As marketing director for your own business, allocation of dollars towards the right opportunities is one of the toughest decisions you have to make.
No doubt you regularly receive emails soliciting your business for pay-per-lead programs. This is because new wedding and event planning search engine sites are growing on a daily basis. So, what [...]
How To Gain Referrals from Past Clients
One of the best ways to grow your disc jockey business is to get referrals from past clients. Because the referring party has pre-sold your services, the new prospect is much easier to close than any cold calls. Many DJs find that after a couple of years, the most significant percentage of their business comes [...]
