By Stacy Zemon, Publisher & Chief Scribe The cheapest form of marketing is word-of-mouth referrals. A favorable referral is like having someone pre-sell your DJ services, so when someone throws some love your way in this manner, it’s a real blessing. Show how much you value these blessings by taking time every week to make…
By Guest Blogger, Terry Hopper “0% In House Financing and Payment Plans available on all packages!” That phrase is GOLD. You will see it on my DJ company’s brochures as well as hear me “casually” mention it toward the end of meeting with a prospective client. It’s usually then that their eyes widen even more,…
By Stacy Zemon, Publisher & Chief Scribe 21st century marketing isn’t a single set of plans that you set and review at the end of the year. It’s something you need to do continually. And, if you include multiple items in your overall strategy, you’ll most likely have even better results. I suggest using Google…
Review by Guest Blogger, Kirk Rothrum It’s safe to say that most wedding entertainment professionals didn’t enter their field for the love of marketing. It’s a complex headache to many, and often put on a back burner to the detriment of what might otherwise be successful business models. Enter Peter Merry’s The 6 Pillars of…
By Stacy Zemon, Publisher & Chief Scribe Marketing research can give your DJ business a picture of what kinds of new products and services potential clients want, and can bring in extra profit. It can also tell you whether you are better off packaging your offerings versus upselling them independently. By researching the answers to…
By Stacy Zemon, Publisher & Chief Scribe Since I started ProMobileDJ.com, I’ve been encouraging DJ business owners to organize and manage their companies as if it were a book. Granted, I’ve never put it this way before but I think it’s an interesting metaphor for what I’ve been trying to say. So pretend your business…
Arizona Pro DJs was named Inc Magazine’s Coolest College Startup in America. http://www.azprodjs.com
By Stacy Zemon, Publisher & Chief Scribe DJ business owners need to ensure that they are reaching prospects by using different tools such as search engine optimization, direct mail advertising, and email marketing. Having a social media strategy is uber important, as is embracing a variety of tools to maximize your reach rather than choosing…
By Mike Walter, “Multi-Op Corner” In the past few weeks I’ve read a number of blogs written by wedding professionals discussing the practice of banquet halls having “in-house” brochures in which their recommended vendors buy ad space. While I’m not a huge fan of this practice (seeing how it costs me about the price of…
