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Down the Rabbit Hole: Are Political Debates On Social Media Really “Worth It”?

By Anna-Jeannine K. Herman, Wedding Entertainment Director®, “Performance Professional” Making the choice to weigh in on a controversial issue on social media can be a difficult one as these issues are often tied to our very deeply-held personal beliefs and…

Create a Secret Facebook Group for Your DJ Company

By Gregg Hollmann, “Party Professional” As the owner of a multi-system DJ company, it’s important to stay in close communication with my staff of twenty performers. In the past I’ve found that sending group emails was not particularly effective. Because…

How Social Are You?

By Doug Sandler, “Nice Guys Finish First” The average person has 5 social media accounts and spends approximately 1 hour and 40 minutes browsing those accounts every day looking for likes, shares, followers and connections. Additionally we spend another 2…

Is Facebook Live Hurting or Helping You?

By Tony Schwartz, “The Social Media DJ” Right now, Facebook Live is the hottest thing in social media. For the uninitiated, Facebook Live is a live-streaming feature within the Facebook platform in which a user can broadcast the current world…

Instagram, Twitter & Video

By Tony Schwartz, “The Social Media DJ” Instagram If you updated your Instagram app anytime in the past week, I’m sure you noticed a significant addition to the top of the app: Stories. And yes, it’s pretty much a direct…

Your Social Media Questions, Answered: #1

By Tony Schwartz, “The Social Media DJ” Here’s the first edition of Your Social Media Questions, Answered. Our first question comes from Jacob, who sent me this email: Hey Tony: So Facebook took away the popular “Like/Invite” hack. Any tips…

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