by Stacy Zemon As a DJ business owner, knowing the profile of your target clients is extremely important. There are some powerful tools on your Facebook business page at your disposal that can help you reach them. Because Facebook has over 400 million active users and is one of the most frequented websites in the…
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Category Archives: Chief Scribe - Stacy Zemon
Email Marketing Tips for the Holidays
by Stacy Zemon The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. While hiring a mobile entertainer may not be foremost on their mind – unless they’re planning a…
Holiday Business Boosting Tips
by Stacy Zemon, From the book, “The Mobile DJ MBA” The winter holidays are a big gift for savvy DJs who know how to tap into seasonal spending spikes. If you’re on the frenzied front lines of the battle for bookings, advance planning is essential for winning sales and raising your company’s visibility. To stand…
The Power of Thankfulness
by Stacy Zemon Have you noticed that “going the extra mile” is easier when you have an attitude of gratitude? Being thankful is good for our health, and it is good for the clients whom we serve. In addition, random acts of kindness create good will, and THEY sets up the powerful law of reciprocation….
How to Generate Leads on LinkedIn
by Stacy Zemon I’ve always thought LinkedIn was kind of … well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp. Does that sound harsh? For sure. But…
Your Value as a Mobile DJ
by Stacy Zemon Not to trivialize the achievements of Einstein, Faulkner and Mother Teresa, but there should be a Nobel Prize awarded for being a master mobile DJ. It’s kind of a science, art and humanitarian achievement all in one. Are you a master? You can determine this by looking closely at your “value proposition.”…
3 Big Ways to Make a Mini Marketing Campaign
by Stacy Zemon Hey DJs! Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money. Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the…
How to Reward Great Ideas
by Stacy Zemon Let’s say that you’re a multi-system operator, looking for a way to foster innovation and creativity in your DJ business. Perhaps you’re wondering how to reward great ideas without breaking the bank. Here are some ideas to get your juices flowing. Rewarding great ideas is vital to the success and productivity of…
Skype Recording Apps
by Stacy Zemon I’m a huge fan of Skype for client meetings and saying “hello” to friends both near and far, but I dislike that Skype lacks a built-in recording capability. In order to record Skype conversations, you must use an outside recording application and here are the best ones I’ve found so far: Pamela…
How Facebook’s Facelift Affects Your DJ Business
by Stacy Zemon Although modifications to Facebook’s interface has caused outrage among many of its users, one has to admit that Mark Zukerberg has continuously demonstrated that he knows what he’s doing. Facebook’s membership — including businesses and brands — have always increased after changes were announced, as have revenues collected from advertisers and others…
