Visit PMDJ every day to increase your know-how and income. You'll get fresh information and valuable resources from DJ industry experts! See a new Featured Post Daily, Featured Video Post on Mondays and Featured Gear Post on Wednesdays.
by Jason Jani
In my September, 2010 post, I broke down the definition of a video blog (vLog), why they are important to your brand, and some key components on what a vLog should include.
This summer I had the opportunity of presenting a seminar entitled “The Brand of You” at the DJ Times Expo in Atlantic [...]
The “Social Media Bandwagon” now has 700 million members inside. This includes Facebook, LinkedIn, Twitter and YouTube, among others.
They are all free to join, and you can monetize from them.
Surely there must be a place in there for you to promote your DJ business? There is IF you publish messages of value on a [...]
by Stacy Zemon
Creating full written transcripts of your videos is an easy way to increase the benefits you receive from your DJ company’s online video presence.
By doing so, you will be able to provide content for people who can’t watch video due to an accessibility issue, and increase your search engine optimization (SEO) power by [...]
by Stacy Zemon
It wasn’t long ago that most DJs finally realized that they must use the web to supplement their marketing efforts and create other channels for marketing messages.
Mobile entertainment services now must evolve that thinking radically again or face extinction. The onslaught of social media use didn’t simply create another set of marketing tactics, [...]
by Stacy Zemon
Leave them Wanting More
Many organizations have networking events, and there is usually a time built into their agenda for word-of-mouth marketing. With every person you meet, you have about sixty seconds to make an “elevator pitch,” which is your response when someone asks ‘what do you do?’
Public speaking is a “different animal.” You [...]
by Jason Jani
The Definition of a Vlog
Wikipedia defines Video blogging, as a form of blogging for which the medium is video, and is a form of Internet television.
Entries often combine embedded video or a video link with supporting text, images, and other metadata. They can be recorded in one take or cut into multiple parts.
Video [...]
by Alan Dodson
As a longtime wedding mobile entertainer, I find bridal shows to be the single best vehicle for advertising my business. I am also the co-producer of the largest bridal shows in my market, and my production partner is a wedding photographer.
Brides have many choices from which to select the entertainment for their [...]
by Matt Ryan
Unlike event planners such as brides or parents, school dance organizers are putting together their event as part of their job. This means they are planning during their workday, while juggling all their other responsibilities.
Teachers do not spend hours on end searching the Internet for the “perfect” DJ for their event. They are [...]
by Stacy Zemon
When building your social media marketing plan, it takes some time for effective strategies to cement themselves. If your DJ service is looking for ways to leverage social media (and you should be), here are some techniques that can help your business expand its reach.
Focus On What Makes Your Company Unique
The key to [...]
It almost goes without saying. You could be the best mobile entertainer in your area but if prospects don’t know about you, you’ll continue to lose bookings to your competitors.
To be fiscally successful, you must market and sell effectively. This primer will give you some tips to get started.
The Top 10 attributes of a highly [...]
