by Jerry Bazata Perhaps one day you hope to sell your entertainment business and retire. Naturally you would hope that after all your years of hard work, a full booking calendar and a positive reputation in the market, that the sale can produce a golden road to retirement. The most important question that will determine…
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Category Archives: Money Answer Man - Jerry Bazata
The Importance of Email Subject Lines - Part 2
The Importance of Email Subject Lines - Part 1
Part 1 of a 2 Part Article by Jerry Bazata A personal note of thanks to everyone who attended my seminar at the DJ Expo, and those who have followed-up with questions from the presentation and subsequent blog post “Ignore Chicken Little on Wall Street.” You asked for more advice, strategy and common sense…therefore I…
Ignore “Chicken Little” on Wall Street!
by Jerry Bazata Attending the 2011 DJ Expo and having the opportunity to present my Business 3.0 seminar to an enthusiastic group of entrepreneurs, it was clear to me many mobile DJs were ignoring the prognosticates of the economy. As I spent time one on one with fellow professionals and leaders in our industry it…
Write-Off the Gear You Buy at the DJ Expo
During August 8-11, 2011, a couple of thousand DJs will gather together in Atlantic City to attend the annual International DJ Expo at the Trump Taj Mahal. While many of us will focus our attention on the seminars and panel discussions, we cannot help but also be drawn to checking out “what’s new” on the…
Getting a Small Business Administration Loan
by Jerry Bazata As technology continues to evolve in our industry, it seems like we need to constantly buy new equipment, purchase more inventory, and find capital infusion. Small Business Administration (SBA) loans are a good source but I have received numerous phone calls asking for clarification on the confusion surrounding them. Understanding how an…
Interview with Social Networking Authority, Doreen Nicastro
by Jerry Bazata Here’s a recent interview I conducted with a social media strategies expert, Doreen Nicastro, CEO of Nicastro Consultants. Doreen has twenty years of experience in information technology project management. She facilitates a process that helps small business owners with management and control of their social media presence, branding, policies and creating a…
Do You Lower Your Prices to Fill Open Dates?
by Jerry Bazata Many mobile DJs with a significant amount of open dates will automatically reduce the price of their services to book events, and secure deposits or retainer fees. The upside of this practice is that it is a fail safe method to ensure you are continuously working. The downside is that you have…
Illegal Actions That Can Bankrupt Your Business!
By Jerry Bazata Understanding the risk of sharing your music with others could prevent you from making a terrible mistake that costs you your business. The fact is that there are laws that protect artists, record labels and music subscription services. They and the RIAA are intent on enforcing them because millions of dollars each…
My DJ Business Predictions for 2011
by Jerry Bazata Having put away the last of the holiday decorations, disposed of Aunt Bertha’s fruitcake, and cleaned up the confetti from my garage floor after that “little accident,” now it’s back to business! Although I’m not a professional prognosticator, I am a Senior Vice President of a global financial institution, a consultant to…
