Category Archives: School Dance Pro - Matt Ryan

How Tough Financial Times for Schools Can Impact Your DJ Business

by Matt Ryan With talks of cuts on government spending sweeping the country, public schools are being forced to evaluate how they spend their resources. As a business partner to schools, you depend on their ability to hire you and pay for your services year after year. But what happens when schools must drastically cut…

Make Life Easier on School Dance Organizers

By Matt Ryan School dance organizers, normally teachers working under a small supplemental contract, have many responsibilities to juggle to make the day of the big dance a reality. Besides for the obvious hiring of the DJ, organizers are typically responsible for decorations, ticket sales, security, photos, and clean-up – just on dance day. Let’s…

Are You a Good Fit for School Events?

by Matt Ryan I believe there is a DJ for every event and an event for every DJ. School events are a huge percentage of my business because I want them to be. Like many DJs, I have another job – I am also a school teacher. Believe me, this does not mean I am…

Back to School Marketing

by Matt Ryan Now that August is here, teachers, administrators and advisers are filtering back into schools. In fact, school is some parts of the country is already back in session! Hopefully, you’ve already got a great start on your school bookings for this year from the spring; however, it’s not too late to start…

Back-To-School Events

by Matt Ryan There’s no doubt about it, July is the slowest month of the year for school events. Teachers and even most administrators are off for the entire month, away from their school buildings and rarely checking e-mail, if at all. However, in a mere 30 days, back-to-school season will be in full swing,…

Use Summer to Prepare for Fall School Dances

by Matt Ryan For we DJs, the summer months are filled with wedding receptions, class reunions, and pool parties – and there’s not a school dance in sight, at least until August that is! Teachers and many administrators are away from their buildings, so there is little in the way of marketing you can do….

Working with Student Request Lists

by Matt Ryan As I reflect back on what is wrapping up to be another successful Prom season, I am reminded of what a challenge it can be to delicately balance honoring student submitted request lists at school dances. I think it is important for DJs to be willing to consider student requests at events….

Use School Dances to Book Other Teen Events

By Matt Ryan Each time you perform a school dance, your “product” is in front of hundreds of teens. These teenagers are holding birthday parties, mitzvahs, and graduation parties. What are you doing to put your brand in front of teens at your school events to get them to remember YOU when it comes time…

Giveaways for School Events

by Matt Ryan If you provide music for school dances, perhaps you already incorporate contests or raffles into your performances. Giveaways, however, offer a perfect opportunity to make you more than just a “DJ” and to really engage your crowd. So what types of prizes can you give away? You can always spend (waste) money…

Make Middle School Events FUN!

by Matt Ryan We all remember our own awkward middle school years – you’re growing faster than you can keep up with and you’re just trying to fit in, not really sure who your friends are and what you’re good at. Middle school affords you a lot of sudden freedom and something kind of scary…