Category Archives: STU CHISHOLM - The Complete Disc Jockey

Get Ready for a Taxing Time of Year

by Stu Chisholm
Although a busy season for we DJs began with Halloween, before you know it two things will occur almost simultaneously: the slowest part of the year for entertainment and tax time. Money gets tight and we have to spend a few hours (and/or a few dollars) working for the government to see how [...]

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Are You Really Making Money with Your DJ Business?

by Stu Chisholm
Every day, my Facebook feed is full of quotes posted by friends. They vary in terms of how profound they are since they’re sometimes quite personal, pertaining to whatever the poster is facing in life at the time.
Don’t Settle for Less
Having just spent a weekend at the CDJA Show just outside Toronto, [...]

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CANADIAN DJ SHOW 2010

by Stu Chisholm
Later this month, the Canadian Disc Jockey Association, the world’s oldest mobile DJ organization, will be presenting their 2nd annual DJ Show just outside of Toronto.
IT’S DÉJÀ VU

This year’s show runs September 19th and 20th at the Delta Meadowvale in Mississauga, Ontario. Based on my book, “The Complete Disc Jockey,” I’ll be [...]

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Dare to be Different!

by Stu Chisholm
As a mobile DJ business owner, you must strive to stand out from your competitors – to be different in a good way. This translates into everything from your business card to your website, brochures, planners and promotional materials. And, they all should scream “FUN!”
Don’t be afraid to break norms and [...]

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How Are You Different from Other Mobile DJs?

By Stu Chisholm
A History Lesson
Repertoire. That was the word I kept hearing back in the ‘70s when DJs first began really competing with bands. A DJ has thousands of songs, but a band has a limited repertoire. Ads touted “we take requests” and “we don’t take breaks!” It was all about [...]

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Do You Market Your Business Like a Box of Screws?

We Americans are literally awash in commercial advertising. This is just one of the facts of life in our capitalistic society. Because of this brand saturation, most of us would take notice if an ad didn’t look quite right. For instance, you’ll never see, “Six hour music concert for just $100.00!” or [...]

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