by Alan Dodson It is clear from many sources that Facebook has redefined the word friend and is responsible for introducing two words to the world: unfriend and defriend – both probably verbs and in the Facebook world the word “friend” itself is now an adverb as in, when somebody likes you, they friend you…
by Alan Dodson Saturday Night Special’s are compact handguns with high availability and low cost. This makes them attractive to many buyers despite their poor quality. Every market is also plagued with Saturday Night Special DJs. These people are cheap and dangerous because they never attend trade shows, trainings or conferences either because “they can’t…
by Alan Dodson If you were paying attention to advertising in 1990, Andre Agassi appeared in a commercial for Canon Cameras featuring the new EOS Rebel camera. Those of you who know tennis also know that Andre was a rebel in many ways; however, very few athletes have taken the effort to overhaul the way…
by Alan Dodson It is clear from many sources that Facebook has redefined the word friend and is responsible for introducing two words to the world: unfriend and defriend – both probably verbs and in the Facebook world the word “friend” itself is now an adverb as in, when somebody likes you, they friend you on Facebook. You can…
by Alan Dodson As I began to write this article, I did a little bit of research on what the “experts” have to say about entertaining kids at weddings and receptions. What I found and essentially did not find both somewhat surprised me. Virtually every article I read advised to have coloring books, paints, inflatable…
by Alan Dodson When you are meeting with potential clients, do you spent more time telling them what you offer or asking questions about what they need and want? If you were to record your typical consultation meeting, you’d probably find you are spending more time talking than you are asking questions and listening. There…
by Alan Dodson The people you choose as friends and close business associates can define how you are perceived by other people, including potential wedding clients. You’ve probably heard the famous phrase, “Guilty by association.” People naturally assume that you have chosen your business and personal associates because they are like minded with you. If…
by Alan Dodson As a longtime wedding mobile entertainer, I find bridal shows to be the single best vehicle for advertising my business. I am also the co-producer of the largest bridal shows in my market, and my production partner is a wedding photographer. Brides have many choices from which to select the entertainment for…
