By Matt Ryan – “School Dance Pro” As this school year comes to a close, you should be working on filling your unbooked dates next school year with new school clients. Many schools that have dance dates selected for next year have already booked with you, but there are others that will have their dates…
by Matt Ryan – “School Dance Pro” Take a moment to think about the terms of the contract you send to schools when they engage your services. Do you require a deposit? Is there a cancellation fee? Do you require payment in full before the event? Do you charge a fee to change the contract?…
by Matt Ryan – “School Dance Pro” March and April are two common months for standardized testing in schools. These tests are used to measure student achievement, and in many cases, serve as the school’s report card on the effectiveness of the education it is providing its students. Teachers and administrators do everything they can…
by Matt Ryan – “School Dance Pro” This school year is barely half way over, but school teachers and administrators are already beginning to plan for 2013, so don’t wait until school’s almost out to market your school dance services for next year. NOW is the right time to begin. By acting early, you are…
by Liz Daley – “A Passion for Performance” Read Part 2 It takes tons of preparation time to put together an exciting wedding reception. Sure, you could do something “off the cuff” or “wing it” (as many people do), and you might have “extraordinary results.” For me, might isn’t good enough. I believe in planning…
by Matt Ryan – School Dance Pro How many times have you been called by one of your best school clients to book a date in which you are already sold out or otherwise can’t perform? Is your client base of schools grow, this will enviably occur more often than you’d like, especially considering schools…
by Alan Dodson The beginning of a new year also marks the beginning of bridal show season. Many people ask me what is important to promote about their DJ business at these events. The most important thing to remember is that you need to make a favorable impression and be memorable, so that you stand…
by Matt Ryan With talks of cuts on government spending sweeping the country, public schools are being forced to evaluate how they spend their resources. As a business partner to schools, you depend on their ability to hire you and pay for your services year after year. But what happens when schools must drastically cut…
