By Laura Cave, “The Knot Knows” With the vast majority of brides using Facebook and Pinterest, you may not have thought about Google+ lately. It hasn’t gained traction with users as a social networking destination, but Google+ for DJ business owners has interesting benefits for your marketing strategy. First, think about why you have your…
By Laura Cave, “The Knot Knows” Not sure if your website and marketing efforts are working to your advantage for prospective customers using mobile phones? Use the checklist below to make sure you have your bases covered! Pull up your website on a smartphone and answer the questions below: Do the images on your website…
By Laura Cave, “The Knot Knows” Whether it’s by phone, voicemail or your website, your mobile DJ business only gets one chance to make a great first impression on a prospective client. Resolve to impress the brides who contact you with these quick tips for success: When She Contacts You by Phone Have a recorded…
By Laura Cave, “The Knot Knows” It may seem like a no-brainer, but one of the keys to business success is knowing your client. You might think you already know brides, and some things never change. But new brides come into the market every day with new expectations and tastes shaped by the ever-changing music,…
By Laura Cave – “The Knot Knows” Today’s brides and grooms are reaching out to their dream DJs (and all their vendors) virtually around the clock — and now, more than ever, their tablet computers and smart phones are playing a part in how they learn about you. A few small things can help you…
By Laura Cave - “The Knot Knows” An online business listing on sites like TheKnot.com can be a great way to get qualified leads, but the number of leads you attract can vary widely depending on how you position yourself. It’s important to measure your results regularly to determine your return on investment (ROI), and…
