by Mark Ashe
In my first DJ spotlight, I shine the beam on Nino Cuccovia of Nino’s DJ Services located in Western Massachusetts.
Why? Because this hard-working Italian American DJ’s story is one that so many other part-time mobiles will relate to and appreciate.
BACK IN THE DAY
Back in 1989, Nino started his business with a Radio Shack mixer, two borrowed turntables and a bunch of vinyl. For his first event, Nino was hired at the last minute to entertain at a school dance that happened to be scheduled during a major snowstorm. Only two students showed up, so the dance went nowhere, but Nino forged ahead.
Using his Mom’s Chevy Chevette for transportation to and from events, he proceeded to work at more school dances and parties. Soon Nino became known in his community for his great skills and personality.
All of this soon transcended into a fun and lucrative stint at several local nightclubs, where Nino continued to fine-tune his skills.
FAMILY MATTERS
I asked Nino what defines him and make’s him who he is.
Family. Coming from a large group of brothers and sisters, there was a diverse selection of music consistently played throughout the years in my household. My sister blared disco from her bedroom, and my brother’s were competing with rock and roll from theirs. Mom liked Motown and dad had a passion for Jimmy Roselli.”
Nino attributes these memories along with a close knit family to his success and the love he has for his job. Today, he is married with three children of his own.
Like the majority of mobile entertainers, Nino does a juggling act between his personal life, being a full-time inventory control specialist for a large hospital, and being an in-demand DJ. I’ve seen him perform and Nino’s great taste in lighting and sound is evident. From mash-ups to remixes, he puts on a truly spectacular show!
HIT IT!
I believe that creating a fun and upbeat atmosphere at a party is the most important element of being an entertainer. I do this through a combination of creative lighting design and music mixes.”
It seems that Nino’s reputation as an excellent entertainer who gives great customer service has really paid off for him.
I’ve reached the point where me and my crew only accept bookings for events where we don’t need to compromise on our way of making a party exciting and entertaining.”
Nino’s DJ Service is expanding and testing new markets. He attributes much of his success to the DJ conventions he has attended and believes they has helped him evolve into the professional he is today. He hopes to continue to stretch his own limits, and considers himself to be lucky because he really enjoys what he does for a living.