The Expo "High"

by Mike Walter

Any time of year: Winter. Spring. Summer. Fall.

Any location: Atlantic City. Las Vegas. Minneapolis. Nashville.

Doesn’t matter where it is, when it is or how big or small it is. If there’s a DJ convention, and I can get there, I get there!

What’s Better Than Golden Nuggets and a Buzz?

There’s a buzz I get after every single one of them. A renewed interest in the DJ Industry as a whole and more specifically my own company.

I come home with pages of notes, little nuggets of ideas and I know if I put any one of them into effect they’ll have a positive impact on my business.

This topic is front of mind today because I just got back from last week’s DJ Times DJ Expo 2011 in Atlantic City. DJ Times throws a great show. They were the first to do this, 20+ years ago, and they get stronger every year.

What’s Better Than Outrageous Party & Tons of Swag?

The support they receive from vendors is unprecedented. Companies like Denon DJ, Peavey Electronics, Hercules, Pioneer DJ and Promo Only go out of their way to have a large presence at these events to show the DJ Industry how appreciative they are of our support. What that translates to for the attendee is outrageous parties and tons of swag.

The showroom floor is always mammoth at a DJ Times convention. And loud. And this year was no exception.

You could feel the thump before you even got through the doors. Walking the floor you get a real good feel of the future of our industry and how many companies are interested in marketing to us.

What’s Better Than Educational Seminars That Run the Gamut?

If that doesn’t reassure you that you’ve chosen a great industry than the seminars will. This year, DJ Times had seminars that covered the educational gamut.

From Social Media to Games and Dances, From How to Open the Dance floor to How to Beat for Beat Mix. If you attended the seminars with notebook in hand (or iPad for today’s generation) you definitely came away with pages of notes and a long list of “To-Do’s.”

If you are a frequenter of DJ Expos then you know the cloud I’m on right now (I think it’s numbered “9”).

If you aren’t, if DJ Expos are the type of thing you always think about attending but never get around to, you should ask yourself just how serious are you about your career. And then you should figure out a way to attend the next one.

More, More, More. How Do You Like It?

Here’s a list of some of the upcoming shows that are on my calendar:

ADJA Conference: September 12-14th in Las Vegas. Can’t attend this one personally but I know many of the speakers and it promises to be a great week.

DJ Retreat September 25-26th in Nashville. I’ll be presenting two seminars at this event. Hope to see you there!

The Disc Jockey News Conclave 2.0 November 13th-15th in Minneapolis. I’ll be presenting a seminar here along with some great speakers

Mobile Beat’s Las Vegas Show February 7-9th 2012. I hope to be speaking at this convention but whether I do or not I will be in attendance. It’s always an awesome show.

Which one(s) are you attending?

Mike Walter – Multi-Op Corner

Mike Walter is a nationally recognized expert in the areas of DJ staff training and multi-system business development.

He is also a writer for Disc Jockey News and Producer of the International DJ Expo’s “DJ of the Year” competition.

Mike is the owner of NJ’s Elite Entertainment, selected by The Knot and Modern Bride magazine as one of the country’s top entertainment companies.

To contact him about his on-site training services or for general inquiries, email

Mike’s new book, Running Your Multi-Op, and his highly praised DVD set, Training Your Next Great DJ, are available at



  • Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that has been selected by and as a top Entertainment company in the country. For over 30 years, he has MCed events from weddings to fashion shows and beauty pageants and his public speaking experience and acumen have served him well as a presenter.

    He began to offer seminars in 1998, at first specifically to the DJ Industry, then he expanded to speaking to event groups and finally to any and all audiences. His seminars are known for their fast pace, mix of information and entertainment and deft use of Keynote. Having sat through enough tedious seminars in his life, Mike vows to never bore an audience. Whether he is offering life changing advice, motivational challenges or hard-core information on how to grow and expand your business, Mike promises he will deliver a quick, concise, and nugget-filled presentation every time he speaks.

    Mike has published three books, Running Your Multi-Op which is widely consider the most comprehensive book for anyone interested in expanding their DJ business, the self-help primer, Ten Things You Can Do to Have a Better Day and the music history compendium: On This Date in Music. He’s also released a number of education videos to help his fellow DJs and business owners. In 2014 he partnered with Joe Bunn to start the PhDJ Workshop and in 2017 the two began a weekly podcast called the PhDJ Podcast.

    For more information head to and

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