Bright Ideas/Best Practices

Ghost Busting Leads

One of the biggest issues facing DJs beyond the price paradox has been the problem of leads that just seemingly happen to ghost you.   As a matter of fact, one of the biggest reasons why brides have been ghosting…

Your business versus Economic Volatility, prepare yourself for a potential recession.

Our economy has been in a growth mode for the past 11 years with the bull markets far outperforming the bear markets.  For many of us it easy to forget the cyclical nature of the economy and the great recession…

Why You Should Never Bullsh** Your Client or Judge a Book by its Cover

I have been blessed so far in life to have a long list of interesting experiences. This lesson is rooted in sales actually. When I was a younger man and at the young age 18 one of my jobs was…

Best Practices: Securing a client with a Contract for your Services.

Over the past few months, I have read numerous post on Facebook from Mobile DJs regarding the best way to handle contracts with clients.   The topics have ranged from types of contracts, length of time you hold the date available,…

Can We Separate the Art from the Artist?

There is a huge debate raging within DJ circles right now.  With the new HBO documentary, “Leaving Neverland”, exposing more of the dark side of Michael Jackson DJs are left wondering.  They are wondering Should they play his music or…

DJs and Copyright. A Primer.

Intro Bars Copyright can be a very complex subject that has so many viewpoints and layers that one can get lost in a quagmire of legalese, opinion, and unanswerable questions that some just don’t want to even to begin to…