Marketing

Ghost Busting Leads

One of the biggest issues facing DJs beyond the price paradox has been the problem of leads that just seemingly happen to ghost you.   As a matter of fact, one of the biggest reasons why brides have been ghosting…

Your business versus Economic Volatility, prepare yourself for a potential recession.

Our economy has been in a growth mode for the past 11 years with the bull markets far outperforming the bear markets.  For many of us it easy to forget the cyclical nature of the economy and the great recession…

Why Aren’t You Taking Instagram Seriously?

It is no secret that Instagram as of late is one of the most popular and most engaging platforms out there for advertising as a DJ. The platform is not just for DJs either. Analyst Adam Levy on The Motley…

Be Unique, Like Everybody Else!

Back in the ‘70s, I had a button that read, “Lead, follow, or get out of the way.”  That sprang to mind recently when I was viewing some online discussion boards.  As much as I write in this newsletter, in…

Are YOU as Glossy as Your Marketing Materials?

By Dave Ternier, Guest Writer You influence the public’s perception of your brand every moment, of every day, in so many ways it’s impossible to count. If you’re in business for yourself, who YOU are is tied to your brand…

ARMDJS, the Secret Sauce of DJ Conventions and Expositions

By Alan Dodson, Editor in Chief I recently had the pleasure of attending the 10th Annual Appalachian Regional Mobile Disc Jockey Symposium (ARMDJS)! A little over 10 years ago, Robbie Britton called me up and in typical Robbie fashion, said:…

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