Category Archives: Facebook

Create a Secret Facebook Group for Your DJ Company

Secret Facebook Group

By Gregg Hollmann, “Party Professional” As the owner of a multi-system DJ company, it’s important to stay in close communication with my staff of twenty performers. In the past I’ve found that sending group emails was not particularly effective. Because people’s email inboxes were clogged (I receive about 200 of them every day), few of…

How Social Are You?

Social Media Bandwagon

By Doug Sandler, “Nice Guys Finish First” The average person has 5 social media accounts and spends approximately 1 hour and 40 minutes browsing those accounts every day looking for likes, shares, followers and connections. Additionally we spend another 2 plus hours browsing, commenting, and continuously searching for ways to add value to our lives….

Is Facebook Live Hurting or Helping You?


By Tony Schwartz, “The Social Media DJ” Right now, Facebook Live is the hottest thing in social media. For the uninitiated, Facebook Live is a live streaming feature within the Facebook platform in which a user can broadcast the current world around them to those that follow them. Every day, I get multiple notifications that…

Instagram, Twitter & Video

Social Media 98 modified

By Tony Schwartz, “The Social Media DJ” Instagram If you updated your Instagram app anytime in the past week, I’m sure you noticed a significant addition to the top of the app: Stories. And yes, it’s pretty much a direct copy of Snapchat’s main feature: images and/or video that is exclusively available for 24 hours….

Down the Rabbit Hole: Are Political Debates On Social Media Really “Worth It”?


By Anna-Jeannine K. Herman, Wedding Entertainment Director®, “Performance Professional” Making the choice to weigh in on a controversial issue on social media can be a difficult one as these issues are often tied to our very deeply-held personal beliefs and inner cognitive dissonance. However… what if the real to-debate-or-not-to-debate decision didn’t have anything to do…

Your Social Media Questions, Answered: #1

Social Media 98 modified

By Tony Schwartz, “The Social Media DJ” Here’s the first edition of Your Social Media Questions, Answered. Our first question comes from Jacob, who sent me this email: Hey Tony: So Facebook took away the popular “Like/Invite” hack. Any tips on how to increase my following and exposure? Jacob Houston, TX Great question! First, for…

Event Day Social Media Posting

Social Media

By Tony Schwartz, “The Social Media DJ” If your event days are anything like mine, they are best described as organized chaos. I’m not only a wedding DJ, but also the founder of an A/V rental company and a photo booth company. Needless to say, my weekends are full throttle, and sometimes it can be…

Dos and Don’ts of Social Media

dos and don

By Alan Dodson, “Wedding Wizard” To start out, let’s put some real numbers in context for reference: As of July 2015, total worldwide population is 7.3 billion The internet has 3.17 billion users There are 2.3 billion active social media users 92% of adult internet users have at least 1 social media account. 91% of retail brands use 2 or…

Social Media Spring Cleaning


By Tony Schwartz, “The Social Media DJ” I’ve spent much of the last six weeks relatively quiet. No posts on my blog. Minimal content was added on my social media profiles. And no, it wasn’t because I was off vacationing. I’ve been focusing my efforts on “spring cleaning” each of my three event-industry business. It’s…

Navigating Social Media

Social Media

By Bobby Riley, “DJ Mastermind” Over the last year, I decided to try a small experiment, my business has been doing great and I was getting a  lot of referral business, so I was busy. I made the decision to stop marketing and let my referral business take me where I thought I could go….