Category Archives: Bright Ideas/Best Practices

It’s the Perfect Time To Upgrade Your Gear

It’s May, 2010 and this is the perfect time to make an investment in upgrading your equipment. I’ll give you two really good reasons why: The HIRE Act, signed into law this past March, extended the increased 179 Tax Deduction (more about this in a moment). New gear such as LED lighting, a USB digital…

Overcoming Multi-Op Road Blocks

Elite Entertainment

I’ve been writing articles for The Disc Jockey News for years now and every once in a while I’ll get an email with a response. A question or a comment. When Stacy asked me to start contributing to this site she told me that readers could leave comments right under my articles. This seemed more immediate than…

Business Branding: Let the “Real” You Come Through

DJ Business Branding

By Guest Blogger, David Hanscom OK, so what exactly is branding? The first thing to understand is that you already have your “brand” in the DJ Industry and that brand is YOU. My goal is to help you define exactly how you want that brand to reflect to your prospects and customers. Relationships Relationships are…

The Quality Corner: Casting the Net for DJ Recruits

Two millennia ago, Jesus Christ told his early followers, “I will make you fishers of men.” He was confident he could teach his disciples to “recruit” successfully and today, two thousand years later, about a third of the world’s population counts themselves as Christian. That’s approximately two billion people. I’d say the disciples did a…

ProMobileDJ is Endorsed by the Canadian Professional Disc Jockey Association

ProMobileDJ.com is honored to have earned an endorsement from the Canadian Professional Disc Jockey Association. The CPDJA is Canada’s largest professional DJ association and through this endorsement, the CPDJA is extending an invitation to its members to use ProMobileDJ.com as a valuable learning tool. This endorsement further reinforces ProMobileDJ.com’s position as an industry education leader….

The Quality Corner: Recruitment and Training - An Ongoing Operation

Note: This is the first post in a new monthly column entitled “The Quality Corner” by Mike Walter. So Stacy Zemon tells me she’s doing this blog thing. Asks me if I want to be a contributing writer. I say sure. I’ve known Stacy for years and respect the many contributions she’s made to our…

How To Thrive in a Down Economy

Guest post by Alan Dodson, DJ/MC/Game Master. We are living in a time of economic uncertainty where goods and services are controlled by the law of supply and demand as well as available funds and budgets. So, how can a professional mobile DJ maintain a demand for his or her services and receive a top…

The Money Answer Man: Educate Prospects to Earn Their Business

Note: This is the first post in a new weekly column by the “Money Answer Man” Jerry Bazata. In today’s economy, a competitive marketplace has emerged and become saturated with inexperienced DJs seeking to book events by undercutting other disc jockeys. This presents a frustrating challenge for professionals who understand the talent, skills, experience and…

Maximizing Your Digital-Marketing Mix - Social Networking

Marketing Mix

One of the most powerful parts of any successful business person’s digital marketing mix is using social networking sites to promote their website. The most popular are Facebook, Twitter, YouTube and LinkedIn. Learning all of their features can be a daunting task so how can you use them to drive traffic to your DJ business…

How To Gain Referrals from Past Clients

Referrals

One of the best ways to grow your disc jockey business is to get referrals from past clients. Because the referring party has pre-sold your services, the new prospect is much easier to close than any cold calls. Many DJs find that after a couple of years, the most significant percentage of their business comes…