By Bobby Riley, “DJ Mastermind” Over the last year, I decided to try a small experiment, my business has been doing great and I was getting a lot of referral business, so I was busy. I made the decision to stop marketing and let my referral business take me where I thought I could go….
By Robert Riley, “DJ Mastermind” Its been 23 years since I moved my first guests on the dancefloor and let me tell you, I have seen trends come and go, Weddings are one of the fastest turnarounds for trends you will ever see. Every year there is something new, from uplighting, to monograms, color palettes…
By Robert Riley, “DJ Mastermind” In my last article I introduced you to the danceless wedding, if you have not had a chance to read that article you can find it here. I talked about location, and settings and ambiance, when designing a danceless reception. In this article I want to talk about a few…
By Robert Riley, “DJ Mastermind” First of all let me welcome you to Arkansas, my home state, where we have more churches than Wal-Marts, and that’s saying something as we are the home state of Wal-mart. Now why do I make mention of how many churches we have here? The reason is because of the…
By Bobby Riley, “DJ Mastermind” A few years ago, I stumbled upon, a DJ that was making a lot of noise about charging more, and that DJs name is Mark Ferrell. The idea of making a living from something I love never occurred to me. I mean clubs only pay so much for talent, and…
By Bobby Riley, “DJ Mastermind” In the course of running your wedding business, you will inevitably have to deal with many types of different vendors. everything from catering to photography, and all of the creative personalities that go with them. Some won’t give you the time of day whereas some vendors will bend over backwards…
By Bobby Riley, “DJ Mastermind” One of the things I most enjoy about working with brides is when they give me creative leeway with their weddings. When my company was approached by Stephanie, she wanted to do something different and unforgettable for her big day. My task was to help her create an event that…
By Robert Riley, “DJ Mastermind” Do your clients really listen to you, or do they just pay “ear service.” Do you make suggestions that your clients follow or do you find time and time again your clients telling you how the day will be and not taking your advice. If you’re finding that your clients are…
by Robert Riley, “DJ Mastermind” As DJs we try to stress the importance of our presence for a bride and groom, for them to be a guest at their own reception. To be able to sit back and relax as we - the DJ / MC - make sure that everything is perfect. A while…
By Robert Riley, “DJ Mastermind” Last night, my wife was watching American Idol, as we watched each new contestant step on stage, you could tell they were nervous, you could see where their nerves got to them, then contestant Ben Briley stepped on stage to preform, he was confident, he owned the stage and subsequently…
