By Keith “K.C.” KoKoruz, “The Science of Marketing” If you weren’t at the Wedding MBA 2015, you need to put it on your calendar for 2016. After attending DJ shows/conferences for the past 20 years, I decided to step outside of the box and attend Wedding MBA for the first time this year. This is…
By Keith “K.C.” KoKoruz, “The Science of Marketing” I have an amazing relationship with both my nephew Will and my niece Ella. Will is my shadow. He has been hanging out with Uncle Keith since he was 4. In the past few years he has loved jumping on the microphone and emceeing as much as…
By Keith “K.C.” KoKoruz, “The Science of Marketing” I am a self-admitted DJ Show/Expo junkie. I attended my first DJ show in 1989 put on locally in the Chicagoland area by a DJ supply store. The show was covered by Robert Lindquist in the very first issue of Mobile Beat. I had been working for…
By Keith “K.C.” KoKoruz, “The Science of Marketing” It isn’t often that I get to write about a good friend of mine. Today happens to be that day, however. Looking for great talent doesn’t always mean looking in the obvious places. One of my DJs was having dinner at Applebee’s and couldn’t get over the…
By K.C. KoKoruz, “The Science of Marketing” I have recently purchased two wedding related businesses and as a result I was unable to attend MB Las Vegas 2015. It was interesting to hear everyone’s feedback both good and bad having not attended. This is typical of all DJ Expos, Mobile Beat is no different. I…
By K.C. KoKoruz, “The Science of Marketing” The sad but true part is that the first time you do almost anything in life, you aren’t very good at. Your dad put the training wheels on your bike in an effort to help you get used to the bike and also to help you learn your…
By K.C. KoKoruz, “The Science of Marketing” 45% of the world thinks with the left side of their brain. 45% of the world thinks with the right side of their brain. Only 10% of the world thinks with both sides equally. Do you find yourself being drawn to ads that are based on emotion and…
By K.C. KoKoruz, “The Science of Marketing” I like a lot of business owners started my career working for another company. When I had exhausted all of the opportunities that it offered me, I decided to hang my own shingle and started my first company. At the time, I was making $75.00 to DJ for…
