By Andy Ebon, “Wedding Marketing Expert” LGBTQ Wedding Windfall has been a story looking for a reality in the last couple of years. Print, electronic, and social media have a predisposition to shout about the present and coming infusion of business, resulting from the passage marriage equality legislation, state by state, and now, the SCOTUS…
By Andy Ebon “Wedding Marketing Expert” Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with an armload of wedding magazines. Goldie was inspired. Goldie set her DVR and…
By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…
By Andy Ebon, “Wedding Marketing Expert” Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with an armload of wedding magazines. Goldie was inspired. Goldie set her DVR and…
By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…
By Andy Ebon, “Wedding Marketing Expert” My mobile DJ career started in 1977 with Music Man Mobile Disco. Later that year Music Man provided service for its first wedding reception, at the Haas-Lillienthal House in San Francisco. Why is that so clear in my memory? THE FRONT STAIRS. It is a historic mansion, still rented…
By Andy Ebon, “Wedding Marketing Expert” Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples. A wedding couple’s decision making process, if viewed from the position of a…
By Andy Ebon, “Wedding Marketing Expert” Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping in its generalization. One can have the latest tool for home improvement, but if you don’t know how to use it,…
By Andy Ebon, “Wedding Marketing Expert” Communicating effectively, with customers, and within your company is a critical aspect of wedding business marketing and operations. In an Olympic relay, the 4-person team involves 3 attempts to pass-the-baton, and finish the race. Drop-the-baton and the race is over. It is the ultimate critical error. Train, Role Play,…
By Andy Ebon “Wedding Marketing Expert” Deferred Maintenance is a soft phrase with a devastating meaning. In the Mobile DJ industry, it’s easy to stay behind the booth, in a bubble, entertaining the masses, focused on the music and emcee duties; unaware that your company is falling behind in a competitive race. People hear what…
