by Betsy Fischer, M.Ed.
An Opportunity for Expansion
Why is that? I know so many wedding jocks who absolutely cringe at the idea of children’s parties. Some of my associates even turn their kid events over to me. Some just can’t be bothered, don’t have the stomach or patience, or just don’t want to waste their time.
These entertainers are missing out on the opportunity to make some extra money and to market their companies to an expanded audience.
Sure, kids’ events require a LOT of work, preparation, patience, and creativity, not to mention props, give-aways and prizes. However, if a DJ has what it takes to keep a bunch of little ones entertained, there is the potential for income growth, company visibility, and fun!
Unforgettable, Spectacular, Dream-Come-True Events
- Depending on the age of the children, many children’s events are NOT drop-off parties. This means that the parents of the guests stay at the party, and this provides a great opportunity to impress the adults in the room. Remember, adults have credit cards!
- Especially in a depressed economy, why eliminate an entire market? Children are precious commodities, the apples of their parents’ eyes. For many Moms and Dads, providing their children with an unforgettable, spectacular, dream-come true event, if only once a year, is still a top priority. “Anything for my princess!” While money may be tight, some folks are still willing to spend the big bucks to make their children happy. (Not to mention impress the neighbors!)
- Despite what you may think, children’s events CAN be fun! Friendly competitions, “cooperative games” where no one is eliminated, passing out props to dancers who are workin’ it on the dance floor, seeing kids smiling and strutting their stuff, and hearing them sing the lyrics to Top 40 songs, can really be a blast. I’ve been specializing in children’s events for over 10 years, and love them so much that I sometimes actually pinch myself in disbelief that this is my job!
It’s Okay to Do the Hokey-Pokey
In my opinion, there’s nothing (g-rated) better than seeing adults dancing with their kids. So, put your left hand in and put your left hand out, and if you’re happy and you know it, I’ll see you next month!
What’s your favorite part of entertaining children?