By Tony Schwartz, “The Social Media DJ”
If your event days are anything like mine, they are best described as organized chaos. I’m not only a wedding DJ, but also the founder of an A/V rental company and a photo booth company. Needless to say, my weekends are full throttle, and sometimes it can be a challenge just to get all of my social media posts in.
As social media has grown and become an absolute necessity - for better or for worse - I’ve picked up a few tips and tricks along the way for posting to social media platforms on your event day. Here’s what I’ve learned:
Set Posting Rules. While on-site, I post once before the event starts, and then no more than twice during the event. That’s it; social media still comes second to my clients and their event.
Remember, only Snapchat is real-time. Your social media posts can wait until the next morning - remember, it’s Saturday night; most people are out and about doing things. Snapchat is the only platform that you can’t post to later or retroactively, so if anything, post to your “My Story” on Snapchat and then upload your social media posts on the next morning!
Make It Personal and Interactive. Feeling nervous tonight? Pumped? Excited? Share that on Twitter and/or Snapchat! Want some feedback on your just posted content? Ask your followers to comment with theirs! Don’t just be a self-promoter: that is boring.
Auto-Schedule Posts For The Next Morning. Your insights may differ, but I’ve found that content posted between 8 and 9 am on Sunday get a ton of views. The only problem? I’m either sleeping during that time, or already on the road to the next event. So, I auto-schedule my content to post during that time.
Tag People & Event Professionals. Not only does it increase your chances that another vendor will share your content - or at least interact with it! - but if you time it right, your brand will get a ton of (free!) exposure and reach to your client’s friends and family.
STOP POSTING VIDEOS/PHOTOS OF LINE DANCES. On a given Saturday night, I can see an endless stream of DJs posting photos and/or video of guests doing the Cha Cha Slide, Electric Slide, Wobble, Cupid Shuffle, etc. How boring! Show a video of guests dancing to that brand new JT song, or to a song that I wouldn’t expect to hear at a wedding.
Be Unique.
Hire A Friend To Post For You. This is one of the best investments I have made in my business: hiring a media person for my events. I get so caught up in performing - as I should! - that I don’t have time to walk around with a camera. So, in addition to handing over my Canon DSLR camera, I also give him my phone and let him snap photos and videos of me actually working and creating those big moments that are awesome to relive, as well as excellent content for the next morning.
Use Hootsuite. As a pro user, I swear by it. For whichever company I’m posting for, I’m able to post from one app to all of the social media platforms each company has - plus I can tag people and companies I’m working with from within the app. That saves precious time as I’m racing to get everything done. Plus, with the auto-schedule feature, Hootsuite will automatically post my content at the best possible time for the most views after I click publish.
If you are interested, I have worked out a sweet deal with Hootsuite for my readers to sign up for a free 30-day trial of Hootsuite Pro. Go give it a try!
