By Andy Ebon, “Wedding Marketing Expert”
Piracy of websites, both content and images, is all-too-pervasive. It’s an issue addressed in this blog, more than once.
Creative companies, such as wedding planners/designers, floral designers, decor companies, bakers, lighting designers, etc., routinely have their content copied/duplicated/pirated.
For text-based content, CopyScape is recommended - as described in the context of this particular piracy story.
Some image-dependent businesses (such as the ones noted above) prefer/choose not to watermark their images to make theft less appealing to those taking shortcuts.
For those who might consider watermarking website or blog images, there is an excellent software option for Mac, called Watermarker (updated to version 1.1).
Several key features include:
- Use custom text
- Use your own logo
- Resize Images
- Batch-process images
All of these features are useful. Batch-processing is particularly useful for photographers and other businesses that generate many images from a single event.
Watermarking is priced at $7.99 through Mac App store. I don’t have a Windows recommendation because I don’t use that operating system. However, I’m sure there are comparable Windows iterations of watermarking software.
To rewrite a quote, originally about Michael Jordan…
“When it comes to thieves, you can’t stop them, you only contain them.”
There is no foolproof content or image protector, but watermarking makes it much tougher. If you don’t have a concern about content or image theft, you should. See what your options are.
Author
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His two DJ companies Music Man and Designer Music became industry leaders, with the latter earning Andy the distinction of
San Francisco Small Business Owner of the Year.Andy then moved into Marketing and Public Speaking, focused primarily on the Wedding and Special Events Industries. He has built and refurbished over 200 websites and blogs, is a social media specialist, and widely sought-after public speaker.
Now based in Las Vegas, Andy consults individual companies and as a speaker, webinar presenter, podcaster, and blogger for his company, Wedding University.
[email protected]
www.andyebon.com
702-510-4938
