Facebook: Your Business is at their Mercy

FacebookBy Andy Ebon, “Wedding Marketing Expert”

Facebook was the subject for my Monday morning presentation at The Las Vegas DJ Show. Among many points made, two were exceptionally important.

  1. Personal Page vs. Business Page: If you are using a Personal Page for business for business purposes, you are at risk of having Facebook suspend it, at any time, for violating their rules and regulations. For almost everyone except solo-preneurs, develop a Facebook Business Page and migrate your audience.
  2. Social Fixer for Facebook is a free browser extension that improves the Facebook site by eliminating annoyances and adding lots of great enhancements and functionality. It runs in most browsers and installs in just a minute. (I ran through some of the key features and set-up. Lots of great comments about it)

This morning, Matt Kruse, the Social Fixer developer, posted a special announcement, explaining that Facebook had shut down the support page without notice. There are roughly 338,000 users signed up to the Social Fixer support page on Facebook.

To be clear, Social Fixer received no complaint or warning from Facebook. Their page was simply shut down. It was not a personal page, but a business page, and did not have a history of complaints.

The shutdown of its support page simply creates a service-communication inconvenience for Social Fixer users (at least temporarily).

Your Vulnerability to Facebook Action

To me, this is the big issue. Facebook can just flip-the-switch on an account without so much as a whisper. Failure to understand or acknowledge that reality is foolish.

Facebook does many things, well. Others, not so much. For example, the notion that you must have a personal page, to create a business page, seems functionally backward. Pinterest enables people to have a business OR personal page.

WARNING: People who run business functions off a Facebook personal page are at risk.

If, one day, Facebook suspends your personal page for violating its rules, don’t say you weren’t warned. Migrating to a business page is not a simple matter, but it’s an important matter.

 on Email on Facebook on Twitter
mm
Technical Consultant