Michael Walter - The Multi-Op Corner

Born Standing Up

by Mike Walter A number of years ago I read Steve Martin’s book, Born Standing Up and I loved it so much (and saw so...

Two Turntables & a Microphone

by Mike Walter It’s been fifteen years since Beck released Odelay which is still to this day his defining CD.  It includes the awesome song...

10th Anniversary of September 11th

by Mike Walter This past Sunday marked the 10th anniversary of 9/11. Unless you are old enough to remember Pearl Harbor (not exactly Stacy...

The Expo "High"

by Mike Walter Any time of year: Winter. Spring. Summer. Fall. Any location: Atlantic City. Las Vegas. Minneapolis. Nashville. Doesn’t matter where...

Using Scripts for Training

by Mike Walter When I first learned to MC (during the late 80s at Star DJs) I was given a few scripts and told...

Who Are You Competing Against?

by Mike Walter I came home from a recent 5K race and my girlfriend Kelly could tell right away that I was a little dejected....

Ask For The Sale

by Mike Walter I gave a seminar the other day to my local DJ Association (The NJDJN) of which I am a proud member. ...

Training Your Next Great DJ

Mike Walter has been spreading the gospel of Recruitment and Training for over a decade. You’ve probably heard him speak at DJ conventions or...

Delegate or Suffocate

by Mike Walter In speaking to other small business owners (in this industry as well as others), one of the common topics I run...

Latest articles

What not to ask a DJ

The Anniversary Dance

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