Dive into POOL from Promo Only

by Stacy Zemon

The official word is out: Promo Only has gone online with a digital delivery service called POOL.

Current subscribers who want to continue receiving their CDs and DVDs needn’t worry; they’re not going anywhere.

If, however, you’d prefer daily, weekly and monthly access to digital content, they invite you to jump into POOL!.

There’s nothing like it in the industry,” says Promo Only executive programmer director Pete Werner. “We’ve taken our years of experience in providing secure, high-quality digital distribution to the radio industry to develop a unique business model that allows us to offer our subscribers unprecedented access to content at unheard of prices.”

POOL selections include:

  • POOL Plus provides daily and weekly delivery of the newest top 40, hip-hop, rhythm, rock, country, Christian, dance, and Latin plus our exclusive Intro Edits (the hottest new singles with extended intros and outros) via DRM-free MP3 or M4A; monthly billing available at $39.99 per month
  • POOL Deluxe offers all the benefits of POOL Plus plus the extended dance mixes and limited-edition releases found on our extensive Club formats to give you access to ALL our audio formats; monthly billing available at $49.99 per month
  • POOL plus Video provides all the advantages of POOL Plus or Deluxe and an additional 45 music videos, delivered monthly, via MPEG4/H.264 for an additional $20.00 per month. Available video formats include Hot Video (top40), Urban Video (hip-hop), Club Video (electronic dance), Latin Video, Country Video, Dance Mix Video and Modern Rock Video.
  • POOL top 40, Urban, Country, Dance, Rock, & Christian allow you to create your own combo of monthly selections or to roll your current monthly selections over today and save: Order one genre and you’ll enjoy a full year of monthly digital delivery for just $143.88 and any additional monthly selection for only $95.88 per year ($11.99 per month and $7.99 a month, respectively).

Other highlights include:

  • Broadcast quality files for hi-def radio, compatible with all studio systems and pro-DJ software
  • Built-in electronic press kit includes title, artist, label, bios, artist image, with updates that include impact dates and promotional information
  • Secure digital delivery of with user ID digitally watermarked into every file (so THINK before you fileshare!)
  • Convenient monthly billing options with no long-term commitment

I’ve been a Promo Only subscriber since the 1990’s and a POOL beta tester for almost a year, and I can tell you without hesitation, that the water’s just fine!

For more information regarding POOL’s full range of audio and video services, click here or contact Promo Only by phone at 407-331-3600 or by email us at customerservice@promoonly.com.


  • Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of ProMobileDJ.com. She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

Latest articles

Related articles