Former Editorial Staff

10 Tips for Running a Successful DJ Business

By Stacy Zemon As the former owner of a full-service, tri-state multi-up with twenty-three DJs, I’ve learned a thing or two about what it takes to be successful in business. Here are 10 things you need to know about running…

Create a Solid Strategy for Your Website

Your DJ website should have a well-defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough,…

Responding to a Prospect Who Say’s You Charge Too Much!

By Stacy Zemon Recently, I posted the following question on Facebook: “How do you respond when you are speaking with a prospect, and she/he tells you that you charge too much?” DJ responses poured in by the dozens. Their answers…

3 Critical Marketing Metrics to Follow

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, they focus heavily on…

10 Uncomfortable Deeds That Will Make You a More Successful DJ

By Stacy Zemon, Editor & Chief Scribe Our brains are wired such that it’s difficult to take action until we feel at least some stress and discomfort. In fact, performance peaks when we’re well out of our comfort zone. If…

6 Books to Help Strengthen Your Brand

Every DJ company needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with clients, and essentially help promote, market, and sell, sell, sell. So before you launch…