By Tony Schwartz, “The Social Media DJ”
Social media is constantly changing, and as the most popular marketing medium out there, you need to stay on top of these changes. Yes, it can be overwhelming, but who said running a mobile DJ business was easy.
And fortunately, you have me š
Hereās four things you need to be aware of, DJs. Letās go:
INSTAGRAM CHANGES THEIR ALGORITHM
Hopefully, you caught this, as many business owners made a pretty big stink about Instagramās display algorithm changing to more align like Facebookās algorithm. Now, unless someone has subscribed to notifications when you post, Instagram is going to display what itās algorithm believes you want to see, and not necessarily the most recent posts.
Essentially: if your Instagram posts donāt offer value to the viewer, they wonāt be seen.
In other words: Instagram now operates like your Facebook fan page.
SNAPCHAT GEOFILTERS
I wrote a tutorial on how to create a Snapchat geofilter on my blog for brides and grooms, but that doesnāt mean it is exclusive to that audience. You definitely should read it – not only because Snapchat is all the rage, but the opportunity for exposure is really, really cheap right now.
Think of it this way, DJs: you create a filter for your clients and pay a reasonable fee (Iāve found anywhere from $20-30 for my events) to have the geofilter be available on Snapchat during the wedding reception. Do a nice design, and included a āPowered By: {Insert Logo Here}ā reference. Now, once people use your logo – and they will! – not only will your branding be seen by guests, but also anyone who is following them.
Talk about scaling your brand up – and itās super cheap right now. This too, will change, but for now: MILK IT.
ONE MINUTE INSTAGRAM VIDEOS
Now, while most were bitching about Instagram changing – which I, as an entrepreneur, donāt mind by the way – many missed a nice change Instagram implemented: the fifteen second limit on video posts has been extended to sixty seconds.
Honestly, Iām really excited about this as itās one more avenue I can provide a 55 second teaser video from one of my giglogs, and then leave a 5 second āView the rest atā¦ā right hook.
I also just thought of this: 60 seconds should be more than enough time to do a Top Ten {Insert Formality or Genre Hereā List video post on Instagram. Combine that with relevant hashtags, and you might have a very powerful content tool.
Youāre welcome. And when you speak of me, speak well. š
FACEBOOK VIDEO VIEWS ARE CHEAP
As Iāve started to move the bulk of my marketing and branding efforts to video content, I have begun to play around with video content posts in my Facebook Ads account. Recently, I tried the campaign objective of āGet Video Viewsā and have found that itās costing me no more than TWO CENTS a video view.
Combine that with a landing page link in the postās description which can be clicked at no additional charge, and you can see that this is a hell of a deal right now.
Two cents a view is really cheap. And my landing page stats show that my price per website click for this method is cheaper than what it was through a traditional Facebook post. As more of the event industry transitions to video in the coming month, Iām sure this will change. But for now, this is the sandbox Iām playing in.
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