Promo Items Keep Your Brand Memorable!

Welcome to my little social media experiment. A while ago on Facebook I posted: “I’m curious. What type of logo-imprinted promotional items do you use for your DJ business and how do you use them?”

Much to my delight, there were numerous responses. So I thought to myself, “Self, why not re-purpose those posts as fodder here on”

Why not, indeed. Here are some ideas to help stimulate your imagination — keep your brand fresh in the mind of prospects, clients and fellow event professionals!

Alan Dodson: The only giveaways I use are pens and full-color business cards. I also have logo imprinted shirts that I wear during set-up and casual events.

Stu Chisholm: My tux vest has my logo embroidered onto it and I give out pens whenever I do karaoke (because they always get “lost”). I also put a magnetic business card in my follow-up package and have a complete line of wearables, including T-shirts, hats, jackets and polo shirts! In the future, I am planning to add coffee mugs and belt buckles.

Betsy Fischer: Drawstring backpacks, water bottles, bobblehead pens, CD cases and rally towels. Backpacks are definitely my favorite so far.

Kirby Ball: Don’t know if this is “unusual” but we have baby bibs with our logo and business information on them along with all the other “normal” stuff, like pens, shirts, hats, etc.

Keith “K.C.” KoKoruz: We have our company information printed on the Chicago Cubs season schedule and people love it!  Also, my company produces numbered T-shirts with a new design every 6 months. Our intention is for them to become collector’s items like Beanie Babies.

Jason Earley: The best promo item I ever received was from Paul Crosby (aka Wicked Soundz). It was a SD memory card case. This item is useful and I see the logo on a regular basis!

James Wanamaker: I have designed chocolate wrappers for a local orthodontist. It’s cheap and everyone loves chocolate but they will just throw the wrapper away, so I prefer something more reusable that will remind them later on. Also, I am planning on giving away t-shirts for the 2010-1011 school year at all my dances and proms, and buying polo shirts for my crew for outdoor gigs this summer.

Personally speaking, I think there’s a few “golden nuggets” among these ideas – and a few I won’t be using in this lifetime. In any event, let’s continue the discussion here. What “Promoriffic” ideas do you use to generate top-of-mind awareness of your brand identity?


  • Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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