By Stu Chisholm, “The Complete Disc Jockey” Back in the year 2000, I read an excellent piece by David H. Lyman called “The Creative Personality.” Regular readers know that this is one of my top-tier topics, because absolutely everything that…
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The Psychology of Sales
By Stacy Zemon, Publisher & Chief Scribe Sales can be a daunting task for anyone, including DJ entertainers. No doubt you’ve spilled your heart and soul into your business but to make it successful, you need bookings – and lots…