By Matt Ryan
If you have been endlessly “spinning your wheels” trying to break into the school dance market, it’s probably because the best marketing materials in the wrong hands are useless.
Some DJs incorrectly believe that the principal or other administrator makes this decision. Others attempt to market their services directly towards students, thinking they’ll have influence on the decision.
So, how can you be certain your materials are actually landing on the desk of the person who is ultimately responsible for hiring the DJ for the school’s dances?
Reaching the Decision-Makers
The fact is that most schools have one or two teachers, working under supplemental contracts as co-curricular advisers, who are ultimately responsible for organizing the dances and hiring the DJ.
These advisers have different titles depending on the school. In middle schools and junior high schools, it’s usually the student council adviser or athletic/activities director. In high schools, it’s often class advisers, the student council adviser, or co-curricular director.
The Key to Success
Sending your materials directly to the right person is a critical step in being hired for their next dance. Do not rely on a secretary or administrator to forward your “junk mail” to the right person.
Before you send out your marketing materials, take time to research your target schools and determine who is responsible for organizing the dances. Most likely a phone call to the school’s general phone number will net you the information you’re looking for when the question is tactfully posed.
Commit to yourself to eliminate wasting your time and marketing dollars, and ensure that every contact you make with a school is directed to the right person for maximum results and bookings!
Do you have any tips for finding out who the decision-makers are? Let us know!