By Stacy Zemon, Editor & Chief Scribe Your DJ website should have a well defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough, deep understanding of your brand’s culture, offerings,…
By Stacy Zemon, Publisher & Chief Scribe Your website has to do a lot of heavy lifting when it comes to connecting with your visitors and moving them into action towards becoming a client. But this isn’t easy. As a copywriter who specializes in website and sales copy for DJs (see stacyzemon.com), I’ve noticed too…
By Gregg Hollmann, “Party Professional” More than ever, we live in an online, Google society. While the importance of having a high-quality website seems self-evident, many DJs still employ mediocre websites. Surprisingly, some DJs operate without any website. A mediocre website costs a DJ thousands of dollars in the form of foregone bookings. Building a…
Brian S. Redd discusses the ins and outs of having a good working website. For more videos from him visit ProDJTV.com
By Laura Cave, “The Knot Knows” Not sure if your website and marketing efforts are working to your advantage for prospective customers using mobile phones? Use the checklist below to make sure you have your bases covered! Pull up your website on a smartphone and answer the questions below: Do the images on your website…
By Laura Cave, “The Knot Knows” Whether it’s by phone, voicemail or your website, your mobile DJ business only gets one chance to make a great first impression on a prospective client. Resolve to impress the brides who contact you with these quick tips for success: When She Contacts You by Phone Have a recorded…
By Stacy Zemon, Publisher & Chief Scribe Your DJ company’s website is critical to the success of your business. So why make a herculean effort to drive traffic to it if, when people get there, it’s a dud? You’ve got to deliver value and make the most of each visitor! 1. Give Your clients Value…
By Stacy Zemon, Publisher & Chief Scribe Today’s marketing savvy DJ business owner needs a website that works on a computer, a tablet and a smartphone. This is called “Responsive Web Design.” With prospects and clients increasingly viewing your website from a number of mobile devices (iOS, Android) and on various browsers (Google Chrome, Internet…
By Stacy Zemon, Publisher & Chief Scribe Many DJ business owners struggle with the seemingly overwhelming task of managing their website. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of website…
