Customer Service is a Feeling

Have you ever tried to make a purchase at a store and faced a cashier who was more interested in continuing their conversation with another employee than serving you? Have you ever been unable to reach a live person at a company to help resolve an important issue?  You leave your phone number in the Twilight Zone of voice mail, but alas you never receive a callback.

Most of us have dealt with both of these infuriating scenarios and although most businesses give lip service to valuing customer service, all too many fall short on delivering it.

Every time you greet a prospective customer, remember that there is plenty of competition for their business. One of the best distinguishers you can supply from the first contact onward is giving prospects the sense that they matter and that you are going to serve their needs. Let people have this feeling about your company and you will have gone at least 50% of the way to booking an event.

Distinguish Your Company

If you’re looking to distinguish your DJ company and offer something that will be a real competitive advantage, then focus on customer service. If you can establish a reputation for great service, it will be easier for you to get new clients, get more business from your existing ones, and increase your prices.

The primary qualities clients look for in a disc jockey are excellent entertainment, courteous treatment, conscientious service, a positive attitude, and integrity.

Rule #1 in Providing Superior Customer Service

Give the customer more than they expect. Go ahead, promise the moon and the stars – but only if you can truly provide them. If you give only lip service and do not follow through on your commitments, then you are still providing client service – the kind that will send clients running to someone else. In short – UNDER Promise and OVER Deliver!

When people are impressed, they tell their friends, colleagues, and acquaintances. When they are not impressed, they tell anyone who will listen. On average, it costs a small business ten times as much to attract a new client as it does to retain an existing one. Please read this last sentence two more times.

When a client hires your DJ service, they automatically expect reasonable rates, a complete music selection, a professional performance and pleasant service. Go the extra mile. Promise less and deliver more, then watch the clients’ line-up at your door.

You Can’t See It, Touch It, or Smell It

Customer service is a feeling a client experiences – it’s not something that they can see, touch or smell. People just know it when they feel it. Consistently providing stellar customer service is a key component in succeeding with your mobile DJ business over time and weathering the storms that come along. Trust me, and your bank account will thank you.

What specific actions do you take to “Wow” your clients with great customer service?


  • Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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