By Stacy Zemon:
DJ business owners often view their competitors as the enemy, but that’s shortsighted. Here’s how the competition can help keep you in the lead.
Stop viewing your competition as the enemy and instead use it as the catalyst to brilliance. Instead of investing your precious energy into hating or envying your competitors use it to become the very best entrepreneur you can possibly be. Here’s how.
Give your clients another reason to choose your brand.
What can you offer in addition to your products or services? When you stand out from the competition by offering something of value that your competitors don’t, you give your clients a better reason to choose your product or service. How can you help your clients go beyond a simple booking and truly experience your brand?
Innovate, innovate, innovate.
What sells today may not sell tomorrow. I’ve had too many DJs come to me for coaching because their once successful business became a cash drain.
Watch what your competition is doing to stay ahead and learn from their wins, as well as their failures. Don’t get complacent! Don’t get so caught up in the day-to-day operations that you neglect coming up with the next great idea. That’s the mistake these DJs made and, sadly, it’s often too late to breathe life back into the brand.
Upgrade your skills.
When you allocate all available cash and human energy to your business it’s virtually impossible to invest in training and education for yourself. Keeping abreast of the latest technology and trends, and constantly honing your leadership skills will help you gain and maintain the competitive advantage. There are several DJ conventions you can choose to attend every year.
Make a list of your weaknesses and make a plan to build upon the skills you need to overcome them. If you cannot acquire those skills yourself, then outsource or hire someone who can provide necessary skills to compete effectively.
Welcome new technology.
As technology improves and evolves the marketplace changes, sometimes drastically and often overnight. You must be ready to adapt or change according to industry trends and business in general, or your competition will leave you in their dust.
Embrace competition and your whole world can change. This simple shift in your mindset will keep you engaged, aware, and in the lead.