By Andy Ebon, “Wedding Marketing Expert”
Twitter followers, like Facebook friends, LinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game!
I know, it seems counter-intuitive to hear that anyone who has just passed 7500 followers on Twitter, is trying to play it down. Actually, I’m not trying to play it down. There is a different number, far more important to me. It’s 95%
My Twitter presences is tightly framed. It’s about WEDDING MARKETING, and connecting with wedding industry people in the English-speaking world. A while back, someone asked me, jokingly, “Why limit yourself to the English-speaking world?” Easy answer, unlike my mom and dad who spoke eight and three languages, respectively, I didn’t get the language gene. I’ve still got a lot of territory to visit in English-speaking countries.
In the headline, I reference the number, 15,000. If I retained every follower, I’d have 15,000 or more, in total. I reject about two out of three.
Here are some reasons and profiles for rejection:
- No logical reason for connection: a plumber in Wichita has no reason for following me or vice versa.
- No multi-level marketers or get-rich quick businesses.
- Profile states a large number of unrelated interests and hobbies, but no purpose.
- No headshot or company logo
- No website address
- No Tweetaholics: A disproportion of posts to followers. (i.e. 27,000 posts; 172 followers).
- … and there are more reasons… to many to list.
Except for a scant 5%, or fewer, made up by friends, musicians, and smattering of others, the 95% are exclusively wedding and hospitality industry types, including media.
Anyone who visits my Twitter page and looks at who follows me, OR who I follow, recognizes that I’m there for a single purpose, wedding marketing.
Whether your Twitter-universe is 750, 7500, or 75,000, it should be concise. Otherwise you’re wasting time and dealing with lots of digital noise.
If you have a Twitter account, have a reason for being there, and focus. Focus on who you follow, who follows you, and specific interaction.