By Stacy Zemon
Using Twitter without a goal is like tweeting in the wind…nobody hears ya. Twitter can help achieve your business goals, but jumping into the fray and the noise without a plan and purpose is a waste of your time. Pick one goal now. Achieve it. Then add more.
Branding: Claim ownership of your brand name. Identify and engage brand advocates.
Customer Service: Respond to questions or complaints in real time.
Public Relations: Friend journalists or bloggers in your area or the DJ industry. Share resources and articles.
Sales: Offer specials and coupons. Promote new products or services.
Marketing: Become a resource: Share tips, links or other helpful content. Gather testimonials.
Research: Monitor what your clients and competitors are doing. Poll others about new ideas, products or services. Search for the buzz on keywords relevant to your mobile entertainment business.
Network: Follow industry peers. Make connections who can help troubleshoot problems or answer your questions.
The Top 5 Ways to Use Twitter
1. Publicize new content
2. Market
3. Monitor your brand
4. Gather client feedback
5. Customer service
Happy tweeting!
