Use Twitter with a Goal in Mind

By Stacy Zemon

Using Twitter without a goal is like tweeting in the wind…nobody hears ya. Twitter can help achieve your business goals, but jumping into the fray and the noise without a plan and purpose is a waste of your time. Pick one goal now. Achieve it. Then add more.

Branding: Claim ownership of your brand name. Identify and engage brand advocates.

Customer Service: Respond to questions or complaints in real time.

Public Relations: Friend journalists or bloggers in your area or the DJ industry. Share resources and articles.

Sales: Offer specials and coupons. Promote new products or services.

Marketing: Become a resource: Share tips, links or other helpful content. Gather testimonials.

Research: Monitor what your clients and competitors are doing. Poll others about new ideas, products or services. Search for the buzz on keywords relevant to your mobile entertainment business.

Network: Follow industry peers. Make connections who can help troubleshoot problems or answer your questions.

The Top 5 Ways to Use Twitter

1. Publicize new content

2. Market

3. Monitor your brand

4. Gather client feedback

5. Customer service

Happy tweeting!

Stacy Zemon
Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of ProMobileDJ.com. She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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