Use Twitter with a Goal in Mind

By Stacy Zemon

Using Twitter without a goal is like tweeting in the wind…nobody hears ya. Twitter can help achieve your business goals, but jumping into the fray and the noise without a plan and purpose is a waste of your time. Pick one goal now. Achieve it. Then add more.

Branding: Claim ownership of your brand name. Identify and engage brand advocates.

Customer Service: Respond to questions or complaints in real time.

Public Relations: Friend journalists or bloggers in your area or the DJ industry. Share resources and articles.

Sales: Offer specials and coupons. Promote new products or services.

Marketing: Become a resource: Share tips, links or other helpful content. Gather testimonials.

Research: Monitor what your clients and competitors are doing. Poll others about new ideas, products or services. Search for the buzz on keywords relevant to your mobile entertainment business.

Network: Follow industry peers. Make connections who can help troubleshoot problems or answer your questions.

The Top 5 Ways to Use Twitter

1. Publicize new content

2. Market

3. Monitor your brand

4. Gather client feedback

5. Customer service

Happy tweeting!


  • Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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